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FORTUNE The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business. Hardcover – 4 Jan 2013

4.3 out of 5 stars 8 customer reviews

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Product details

  • Hardcover: 224 pages
  • Publisher: Time Home Entertainment Inc; 1 edition (4 Jan. 2013)
  • Language: English
  • ISBN-10: 1603200592
  • ISBN-13: 978-1603200592
  • Product Dimensions: 15.2 x 1.9 x 21.6 cm
  • Average Customer Review: 4.3 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: 93,399 in Books (See Top 100 in Books)
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Product description


Out of millions of decisions made every day, the 18 big decisions highlighted in this book provide great insight. The authors give enough context that the reader can understand the goals, the needs, and the possibilities for the decisions. The stories portray the studied nature of some decisions and the serendipitous nature of others. The book reminds those who want to lead that they have to choose a different path from the well trodden one of competitors.Howard Stevenson, Professor Emeritus of Entrepreneurship, Harvard Business School --Howard Stevenson

8 customer reviews

4.3 out of 5 stars

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19 October 2013
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