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Eye Tracking the User Experience: A Practical Guide to Research Paperback – 12 Dec 2013

5.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 320 pages
  • Publisher: Rosenfeld Media; 1st edition (12 Dec. 2013)
  • Language: English
  • ISBN-10: 1933820101
  • ISBN-13: 978-1933820101
  • Package Dimensions: 22.6 x 15 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 679,220 in Books (See Top 100 in Books)
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Product description

Review

If you are like me, you are a secret tools geek and get a little eye tracker envy every time you wander through a particularly well-equipped lab. Eye Tracking the User Experience is an excellent manual on how to leverage eye tracking for a deeper understanding of how people are responding to your designs. It covers virtually every facet of what you need to know to incorporate eye tracking into your methods toolkit, and is rich with practical advice and examples from Aga Bojko's experience. --Arnie Lund, author of User Experience Management

Sometimes skeptical, sometimes enthusiastic, but always full of insight: Aga Bojko's thorough and readable discussion of eye tracking will help you to make informed choices about whether to use it on your project, and about how to get actionable insights from it. --Caroline Jarrett, user experience consultant and author of Forms that Work

Eye Tracking the User Experience is one of the most approachable eye tracking books I have had the pleasure of reading. The book is richly illustrated and clearly written, giving the rationale and means for easily adding eye tracking to the UX practitioner's arsenal. The book provides practical guidance from deciding on the right equipment to finding the right study setting, from establishing test questions and tasks to estimating the number of participants, from running the study to data extraction and analysis. Case studies are given throughout, showing how eye tracking proffers actionable insights to the study of user experience. --Andrew Duchowski, professor at Clemson University and author of Eye Tracking Methodology: Theory & Practice

Sometimes skeptical, sometimes enthusiastic, but always full of insight: Aga Bojko's thorough and readable discussion of eye tracking will help you to make informed choices about whether to use it on your project, and about how to get actionable insights from it. --Caroline Jarrett, user experience consultant and author of Forms that Work

Eye Tracking the User Experience is one of the most approachable eye tracking books I have had the pleasure of reading. The book is richly illustrated and clearly written, giving the rationale and means for easily adding eye tracking to the UX practitioner's arsenal. The book provides practical guidance from deciding on the right equipment to finding the right study setting, from establishing test questions and tasks to estimating the number of participants, from running the study to data extraction and analysis. Case studies are given throughout, showing how eye tracking proffers actionable insights to the study of user experience. --Andrew Duchowski, professor at Clemson University and author of Eye Tracking Methodology: Theory & Practice

About the Author

Aga Bojko is a UX researcher with a passion for designing studies to answer difficult design- and business-related questions. Currently, she is a VP of User Experience at GfK Custom Research North America, where she leads the Bay Area UX team. Aga has over ten years of experience with various types of eye trackers that she has used to conduct UX research with software applications, websites, instructional material, pharmaceutical labels, and consumer product packaging. She's tracked (for a good reason) a wide range of visuals, from butterflies flying across the screen to fresh meat in grocery stores. When she's not planning or running studies, Aga is serving as the Managing Editor of the UX magazine, writing articles, and speaking about eye tracking and other research-related subjects at conferences worldwide. Aga holds a BS in Psychology from the University of North Carolina at Charlotte, an MS in Human-Computer Interaction from DePaul University, and an MS in Human Factors from the University of Illinois at Urbana-Champaign.


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on 27 February 2014
Format: Paperback
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on 10 October 2014
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Most helpful customer reviews on Amazon.com

Amazon.com: 5.0 out of 5 stars 14 reviews
10 people found this helpful.
5.0 out of 5 starsTHE best book about eye tracking
on 6 January 2014 - Published on Amazon.com
Verified Purchase
5.0 out of 5 starsFive Stars
on 18 March 2017 - Published on Amazon.com
Format: Paperback|Verified Purchase
5 people found this helpful.
5.0 out of 5 starsExcellent Resource for Anyone Interested in Eye-tracking
on 18 January 2014 - Published on Amazon.com
6 people found this helpful.
5.0 out of 5 starsAn honest analysis of the strengths and limitations of eye tracking as research methodology!
on 30 January 2014 - Published on Amazon.com
4 people found this helpful.
5.0 out of 5 starsGreat introductory text for eye tracking in UX
on 8 February 2014 - Published on Amazon.com
Format: Paperback
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