Experiments in Mass Appeal [bonus DVD][digipak] Special Edition
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Top Customer Reviews
Frost* are the most dynamic Prog band the UK has produced for many years, technically brilliant, superb performers, Jem Godfrey is an amazing tunesmith and producer, and the most contemporary sounding band out there. Milliontown laid the foundation, but this album pushes boundaries.
In short, big sounds, complex but very listenable songs and a performance that is unmatched by 90% of Progressive bands.
Experiments In Mass Appeal is an album of soaring highs, soundscapes to die for and possesses a feel that no other album I have bought this year begins to get close to.
Stand out tracks for me include Dear Dead Days (a tour de force!), Falling Down and Toys. Simply stunning, I'm sure these tracks will appeal to any listener who is serious about music of any genre.
The double pack contains the Frost* video blogs originally posted on YouTube during the making of the album, but the disc also contains the instrumental versions of the album as MP3 files. A superb and unexpected bonus to be sure.
Basically, if you don't buy any other album this year, buy this one and enjoy.
6 stars out of 5. Get it now!
It isn't just the change in personnel, although the new vocal style is very different. Nor the number of tracks, or the slightly more cathartic tone. 'Experiments in Mass Appeal', as a full album, smacks delightfully of a band that is simply more complete than it was before. If there was an over-reliance on keyboards and guitar solos in the previous release (perhaps the only complaint), the band has sewn together slightly more for this release, and really do sound fantastic. The track to highlight this difference is the magnificent 'Dear Dead Days', or perhaps the very...well, different 'Pocket Sun', which has killer riffs and sweeping vocals in abundance. At any rate, I was very surprised with this album, but in a very tingling, pleasant sort of way.
It kicks off with the title track, which more or less sums up the album as a whole - lovely vocal choruses and harmonics, some great guitar work, and the same stellar drummer that is present throughout the album. I can safely say that if you don't like this track or 'Dear Dead Days', I would advise not picking this one up, as they are a decent way of concluding roughly what Frost's new sound is. 'Welcome to Nowhere' and 'Pocket Sun' are both pretty rocking affairs, melting along in a pot of heavy, delayed guitar riffs and some exceptional drumming on the latter track in particular.Read more ›
The sound is very different to Milliontown which was full-on prog synthesizer heaven. There is a much more contemporary sound and the sound is not really "prog" at all, at times pop, metal and even industrial. The way the very complicated wall of sound is built up reminds me of Devin Townsend from the progressive metal world. The parts normally played on keyboard are being played on Mitchell's guitar and Jowett's bass. The melodies are strong, the flow of songs perfect. The drumming at times is insane and the vocals much stronger than on the previous album. Very much like listning to Muse I can play this and not feel my age; it is rock in the true "progressive" sense rather than a pastiche of 70's progressive rock. Those of you expecting another Milliontown will be shocked but ultimately rewarded with a musical experience that is going to blow your mind away.
My record collection contains a lot of 70s prog rock (King Crimson, Yes, Jethro Tull, Caravan, ELP, VDG, Floyd... you know the sort of stuff I mean). In the last couple of years I've been looking for a more modern take on prog. This has led me to a number of bands that are new to me (The Mars Volta , Pure Reason Revolution, Porcupine Tree, Ozric Tentacles, Tool, and Frost, which brings us to this review.
This is (as a previous reviewer remarked) not an album for listening to while driving, there are quite a few quiet passages that would be missed. Quiet sections can quickly become a full on aural assault.
I feel I may be judging this album harshly by giving it only 4 stars as it is actually very good. The reason I'm only giving 4 stars is because I'm comparing it to some truly great albums from the past - in modern context I'd be tempted to give it a 5. Some of it is a little heavier than traditional progressive rock (let's not get into what is and is not prog!) but that seems to be the trend these days and I have no problem with that.
I'll not attempt to describe the sound of Frost, I'll leave that to those better qualified than I. Suffice to say, if you like the same music that I do (see above), then there is a good chance you'll like this album.
Most Recent Customer Reviews
Who's giving this load of old bollocks five stars!
Must be their Mothers!
The first album was great, this one is perfectly acceptable.Published 2 months ago by Mr J C van der Velden
Not as good as Milliontown, but is a foot in a different direction. Will be interesting to hear which of the two Frost* no. 3 sounds like the most! Read morePublished on 12 Jan. 2014 by Sam (Drummer for Hire)
This is a more accessible album than its predecessor, but not in the same league. "Experiments..." chooses a more conventional format than "Milliontown" with the emphasis... Read morePublished on 27 Aug. 2013 by Jonathan Watkiss
Jem Godfrey is an amazing.... Musician, Producer and the perfect man to be the brilliantly bonkers brains behind Frost. Read morePublished on 2 Aug. 2013 by Tomz
I only recently discovered Frost*. This is brilliant, modern rock music. Great tunes, mix of synth and guitar driven stuff, some long songs, some shorter. Read morePublished on 3 Mar. 2013 by K. D. Wilding
A modern masterpiece,from start to finish the album is superb and it gets even better the more you play itPublished on 9 Aug. 2012 by D Davies
a) It's not "Milliontown II". As much as I love Frost's first album, in my opinion one of the essential aspects of any prog band is that they don't fall into... Read more