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The Experience Economy, Updated Edition Paperback – 1 Jul 2011

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  • The Experience Economy, Updated Edition
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  • Authenticity: What Consumers Really Want
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Product details

  • Paperback: 256 pages
  • Publisher: Harvard Business School Press; Updated ed edition (1 July 2011)
  • Language: English
  • ISBN-10: 1422161978
  • ISBN-13: 978-1422161975
  • Product Dimensions: 2.5 x 14 x 21 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 106,587 in Books (See Top 100 in Books)
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Review

"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO



"updated and wonderfully relevant book." - AdAge

"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO


updated and wonderfully relevant book. AdAge
"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences. - Tom Kelley, General Manager, IDEO
"

"updated and wonderfully relevant book." - AdAge
"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO

About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.


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As a digital marketeer this book is a must have, seminal text in the understanding of business and the prosumer.
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Great update of the seminal Experience Economy.
A must have for anyone in the Hospitailty and Tourism Industries.
I read it in one go!...
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Takes a little while to warm up, but worth hanging in there. The final two-thirds of the book is full of great ideas and discussion.
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Best business book out there! Inspiring!
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