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The Experience Economy, Updated Edition Paperback – 1 Jul 2011

5.0 out of 5 stars 6 customer reviews

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Product details

  • Paperback: 256 pages
  • Publisher: Harvard Business School Press; Updated ed. edition (1 July 2011)
  • Language: English
  • ISBN-10: 1422161978
  • ISBN-13: 978-1422161975
  • Product Dimensions: 2.5 x 14 x 21 cm
  • Average Customer Review: 5.0 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: 121,178 in Books (See Top 100 in Books)
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Review

"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO



"updated and wonderfully relevant book." - AdAge

"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO


updated and wonderfully relevant book. AdAge
"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences. - Tom Kelley, General Manager, IDEO
"

"updated and wonderfully relevant book." - AdAge

"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO

About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.



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