Evil Plans: Having Fun on the Road to World Domination Hardcover – 17 Feb 2011
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About the Author
Hugh MacLeod is one of the world s most popular bloggers, drawing 1.6 million unique visitors a month on average (www.gapingvoid.com). His previous book, Ignore Everybody, was a Top 10 US business book bestseller. He is an illustrator, whose cartoons have become cult objects around the business world. --This text refers to an alternate Hardcover edition.
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Top Customer Reviews
According to Sigmund Freud, "in order to be truly happy in life, a human being needed to acquire two things: the capacity to work and the capacity to love". At one point in his life, the author wanted to jump off the treadmill he was living in, and started working on what he loves and make a living out of it. Some of his advice is:
keep things simple
focus on global microbranding
practice a little bit, but every day
tell a good story
focus on undersupply
use your instinct when taking business decisions
too much insider knowledge is not good
MacLeod concludes that the Evil Plan is about unifying work and love, and this will happen only when (and if) we decide to love what we work on.
The book is divided in short, easy-to-read chapters. Each chapter ends with sketches drawn by the author himself. One might say that the book is a blog, and the chapters are blog posts.
Rating: FOUR STARS
- Easy to read: short and to the point.
- Easy to find your way through it when needed at a later time.
- The advice given is meaningful and explained with true examples.
- Some of the stories are hard to forget.
- Not 5 stars because I have read other blogs and books (Seth Godin, Tim Ferriss, 37signals, etc.) that overlap with this book's topic.
MacLeod speaks from extensive personal experience as he discusses his struggles years ago the lessons he learned from them. He has paid a hefty "tuition" to obtain the real-world knowledge he gained and now shares, as he did in an earlier book, Ignore Everybody. In that book and in this one, he provides an abundance of his brilliant illustrations. Some are hilarious. Some have the impact of an ice pick stuck in the ear. All are precious gifts. They remind me that, long ago, Oscar Wilde offered this admonition: "Be yourself. Everyone else is already taken." MacLeod presumably agrees but, I suspect, would cite another admonition from the Gnostic Gospels, part of the New Testament apocrypha: "If you bring forth what is within you, what you bring forth will save you. If you do not bring forth what is within you, what you do not bring forth will destroy you."
In other words, MacLeod is affirming the importance of having personal authenticity while making and then sustaining a full commitment to doing whatever we love most.Read more ›
Most Recent Customer Reviews
I was asked for this by a member of my family for her birthday. She had liked the reviews and decided she wanted the book herself.Published 24 months ago by Patricia
Love this book, love the way Hugh writes, it really inspired me to think about what I want to do with the rest of my life..... By the end of the book I was hatching my evil plan!Published on 7 April 2014 by AllieBH
There are a lot of books at the moment that give a vibrant twist to the traditional Carnegie, Hill, Robbins, Jeffers et-al messages of be nice, work well, deal with the fear of... Read morePublished on 9 May 2013 by Simon Osborne
I found this book very interesting and easy to read. Not verbose or full of jargon, this book is a great insight into one mans realisation of a dream. Very inspiringPublished on 17 Jun. 2012 by Miadaisyc
It was really fun to read this book. I bought it as a gift to my boyfriend and I just couldn't resist not to read it by myself!Published on 9 Mar. 2012 by Noirkirka
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