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Evil Plans: Escape the Rat Race and Start Doing Something You Love Hardcover – 29 Jul 2011

4.4 out of 5 stars 12 customer reviews

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Product details

  • Hardcover: 192 pages
  • Publisher: Marshall Cavendish International (Asia) Pte Ltd (29 July 2011)
  • Language: English
  • ISBN-10: 981435127X
  • ISBN-13: 978-9814351270
  • Product Dimensions: 14.6 x 1.9 x 22.2 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 470,982 in Books (See Top 100 in Books)

Product Description

About the Author

Hugh MacLeod is one of the world s most popular bloggers, drawing 1.6 million unique visitors a month on average (www.gapingvoid.com). His previous book, Ignore Everybody, was a Top 10 US business book bestseller. He is an illustrator, whose cartoons have become cult objects around the business world.


Customer Reviews

4.4 out of 5 stars
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Top Customer Reviews

Format: Hardcover
MacLeod writes down the lessons he learned, the hard way and through friends' experiences, about how to create and follow an Evil Plan, a way to unify what you work on with what you love.

According to Sigmund Freud, "in order to be truly happy in life, a human being needed to acquire two things: the capacity to work and the capacity to love". At one point in his life, the author wanted to jump off the treadmill he was living in, and started working on what he loves and make a living out of it. Some of his advice is:
keep things simple
focus on global microbranding
practice a little bit, but every day
tell a good story
focus on undersupply
use your instinct when taking business decisions
too much insider knowledge is not good

MacLeod concludes that the Evil Plan is about unifying work and love, and this will happen only when (and if) we decide to love what we work on.

The book is divided in short, easy-to-read chapters. Each chapter ends with sketches drawn by the author himself. One might say that the book is a blog, and the chapters are blog posts.

Rating: FOUR STARS

- Easy to read: short and to the point.
- Easy to find your way through it when needed at a later time.
- The advice given is meaningful and explained with true examples.
- Some of the stories are hard to forget.
- Not 5 stars because I have read other blogs and books (Seth Godin, Tim Ferriss, 37signals, etc.) that overlap with this book's topic.
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Format: Hardcover
"Evil" was the word the Anglo-Saxons used where we would use bad, cruel, unskillful, defective (adj.), or harm, crime, misfortune, and disease. Of course, this is not the meaning of evil that Hugh MacLeod had in mind when he formulated his concept of a plan so forget about the word and focus on the valuable insights that his counterintuitive mind offers. As he explains, people need a plan guided and informed by "that crazy, out-there idea that allows them to actually start doing something they love, doing something that matters. Everybody needs an Evil Plan that gets them the hell out of the rat race, away from the lousy bosses, away from boring, dead-end jobs that they hate. Life is short."

MacLeod speaks from extensive personal experience as he discusses his struggles years ago the lessons he learned from them. He has paid a hefty "tuition" to obtain the real-world knowledge he gained and now shares, as he did in an earlier book, Ignore Everybody. In that book and in this one, he provides an abundance of his brilliant illustrations. Some are hilarious. Some have the impact of an ice pick stuck in the ear. All are precious gifts. They remind me that, long ago, Oscar Wilde offered this admonition: "Be yourself. Everyone else is already taken." MacLeod presumably agrees but, I suspect, would cite another admonition from the Gnostic Gospels, part of the New Testament apocrypha: "If you bring forth what is within you, what you bring forth will save you. If you do not bring forth what is within you, what you do not bring forth will destroy you."

In other words, MacLeod is affirming the importance of having personal authenticity while making and then sustaining a full commitment to doing whatever we love most.
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4 Comments 15 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Hardcover Verified Purchase
The premise of the book is OK. Do something you love. Right. Good. I want to do that. But once I read the book of course I realised ..... most of the things I love wot pay me enough to live on. Its a great book for escapism and believing that some things are possible. I'd still say I enjoyed it, but for me, it wasn't inspirational of life changing. Just a nice read with a few nice ideas.
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Format: Hardcover
I loved Hugh's first book "Ignore Everybody" and I love this one too. Having been an admirer of his drawings and blog for a while, I greatly appreciate the courage he has had in following his dream. He is humorous and philosophical, a rare combination. He is a great advocate of escaping the rat race and doing what one loves. There is a new breed of books supporting this idea. If you are looking for a change in your life and work, buy this book, read it, pass it on and live the life you were born to live.
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Format: Hardcover Verified Purchase
Recommended for anyone who wants to take stock of their life and give an alternative perspective on how to create the fertile mix of enjoyment AND high income from their job/ career. Easily readable and very enjoyable.
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Format: Hardcover Verified Purchase
Genuine writer full of wits and one of my favorite authors the book touch very important business and life topics with so much ease you immediately know you need to devise your Evil Plans

Good Book
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