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Everything is Obvious: Why Common Sense is Nonsense Paperback – 1 Mar 2012

4.1 out of 5 stars 11 customer reviews

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Product details

  • Paperback: 352 pages
  • Publisher: Atlantic Books; Main edition (1 Mar. 2012)
  • Language: English
  • ISBN-10: 184887216X
  • ISBN-13: 978-1848872165
  • Product Dimensions: 12.9 x 2.4 x 19.8 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 36,170 in Books (See Top 100 in Books)
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Product description

Review

"Mr. Watts, a former sociology professor and physicist who is now a researcher for Yahoo, has written a fascinating book that ranges through psychology, economics, marketing and the science of social networks." - "The Wall Street Journal" "It's about time a sociologist wrote an amazing and accessible book for a non-specialist audience. Everything Is Obvious*: Once You Know the Answer by Duncan J. Watts is that amazing book." - "Inside Higher Ed" "In this bold thesis, renowned network scientist Duncan J. Watts exposes the complex mechanics of judgement and proposes a radical new way of thinking about human behaviour."-- Scott Wilson, The Fringe Magazine "Common sense is a kind of bespoke make-believe, and we can no more use it to scientifically explain the workings of the social world than we can use a hammer to understand mollusks." -- Nicholas Christakis, The New York Times """Everything is Obvious"" is engagingly writ

Book Description

From one of the world's most influential and cited sociologists, Everything is Obvious reveals how variable is human common sense and how, as individuals, societies and businesses, we delude ourselves into thinking we can know the future.

'Fascinating... Sparkles with counter-inuitive insights' Financial Times

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Format: Paperback|Verified Purchase
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on 18 June 2013
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on 25 July 2011
Format: Hardcover|Verified Purchase
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on 23 December 2011
Format: Hardcover
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