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Everything Now: Communication, Persuasion and Control: How the instant society is shaping what we think Paperback – 18 Jun 2012

4.7 out of 5 stars 10 customer reviews

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Product details

  • Paperback: 224 pages
  • Publisher: Route Publishing (18 Jun. 2012)
  • Language: English
  • ISBN-10: 1901927512
  • ISBN-13: 978-1901927511
  • Product Dimensions: 13.3 x 1.9 x 19.7 cm
  • Average Customer Review: 4.7 out of 5 stars 10 customer reviews
  • Amazon Bestsellers Rank: 1,326,789 in Books (See Top 100 in Books)
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Review

'The author has especially telling insights into how advertising and marketing attempts to sway us from one product towards another, near identical one. Read this before you shell out for a new, ever-so slightly shinier mobile phone or pay a premium for anything that goes out of its way to convince you how 'ethical' it is.' Time Out, Book of the Week.

'Explains why we are better fed, educated entertained and longer-lived than ever before, but not happier.' --The Sunday Times

'Combines detailed research with entertaining anecdotes. Optimistic and uplifting, Everything Now quietly, but firmly, invites you to take a fresh look around yourself.' 4/5 The Sun

'Steve McKevitt explains why having everything we want has fed our appetite for destruction.' --Yorkshire Post

'If stuff made us happy, we'd be the happiest people in history. Everything Now explains why we're not.' - David Hepworth, Word

'McKevitt s brilliant and persuasive book highlights the gaping void in Western society, ironically created by its own success. All our needs are now met, leaving us to focus on our ever-changing, and ultimately unsatisfying, wants.' --David Bolchover, Author of The 90 Minute Manager

'Combines detailed research with entertaining anecdotes. Optimistic and uplifting, Everything Now quietly, but firmly, invites you to take a fresh look around yourself.' 4/5 The Sun

'Steve McKevitt explains why having everything we want has fed our appetite for destruction.' --Yorkshire Post

'If stuff made us happy, we'd be the happiest people in history. Everything Now explains why we're not.' - David Hepworth, Word

'McKevitt s brilliant and persuasive book highlights the gaping void in Western society, ironically created by its own success. All our needs are now met, leaving us to focus on our ever-changing, and ultimately unsatisfying, wants.' --David Bolchover, Author of The 90 Minute Manager

'Combines detailed research with entertaining anecdotes. Optimistic and uplifting, Everything Now quietly, but firmly, invites you to take a fresh look around yourself.' 4/5 The Sun

'Steve McKevitt explains why having everything we want has fed our appetite for destruction.' --Yorkshire Post

'If stuff made us happy, we'd be the happiest people in history. Everything Now explains why we're not.' - David Hepworth, Word

'McKevitt s brilliant and persuasive book highlights the gaping void in Western society, ironically created by its own success. All our needs are now met, leaving us to focus on our ever-changing, and ultimately unsatisfying, wants.' --David Bolchover, Author of The 90 Minute Manager

'Combines detailed research with entertaining anecdotes. Optimistic and uplifting, Everything Now quietly, but firmly, invites you to take a fresh look around yourself.' 4/5 The Sun

'Steve McKevitt explains why having everything we want has fed our appetite for destruction.' --Yorkshire Post

'If stuff made us happy, we'd be the happiest people in history. Everything Now explains why we're not.' - David Hepworth, Word

'McKevitt s brilliant and persuasive book highlights the gaping void in Western society, ironically created by its own success. All our needs are now met, leaving us to focus on our ever-changing, and ultimately unsatisfying, wants.' --David Bolchover, Author of The 90 Minute Manager

About the Author

Steve McKevitt is an expert in marketing, communications and branding. Over a 20 year career, his clients have included Nike, Coca-Cola, Deutsche Bank, Sony PlayStation, Harvey Nichols, Motorola, Universal, Virgin, BT and Atari. His critically acclaimed book City Slackers revealed how most corporate business nowadays is actually conducted on the assumption that it will be a failure. Steve is chairman of Golden, an ideas agency with clients in the UK, Europe and USA. He is married with three children and lives in Yorkshire.


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14 August 2012
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17 August 2012
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19 June 2012
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