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Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small Paperback – 1 Sep 2004

4.4 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 256 pages
  • Publisher: Harvard Business Review Press (1 Sept. 2004)
  • Language: English
  • ISBN-10: 1591396816
  • ISBN-13: 978-1591396819
  • Product Dimensions: 14.6 x 1.9 x 21 cm
  • Average Customer Review: 4.4 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 7,247,018 in Books (See Top 100 in Books)
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Product description

Synopsis

Using this simple, proven method, anyone can come up with novel ideas for solving problems of all kinds. In this refreshing, positive, and powerfully written book, we learn something critical about creativity and innovation - it's not just for engineers and rocket scientists, and it's not just about the cutting edge and the revolutionary. Nalebuff and Ayres show that every one of us can be innovators - changing the world in big and small ways using not the latest technology, but good, old-fashioned ingenuity. The book is packed with examples of how Why Not thinking has helped solve - or could solve problems in business, politics, and everyday life. "Authors Barry Nalebuff and Ian Ayres have produced an engaging - dare we say innovative guide to stoking creativity." - "Boston Globe". "Whew! Barry Nalebuff and Ian Ayres toss out so many ideas, from the oddball to the audacious...that it makes you dizzy. And makes you think, too...Light bulbs pop, and the reader mutters, 'Why not, indeed?'" - "New York Times". Here is a primer for fresh business thinking - for problem solving with a purpose.

Illustrated with examples from every aspect of life, this book offers simple techniques for generating solutions to existing problems, and for applying existing solutions to new problems. "Why Not?" will provoke you to find new business opportunities using everyday ingenuity. Great ideas are waiting. Why not be the one to discover them?

About the Author

Nalebuff, who was co-author of the bestselling book Coopetition, teaches game theory at Yale University, and Ayres teaches law at Yale. They've devoted their entire careers to studying and solving problems, and they've come up with a simple, proven method for "thinking outside the box."


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Top customer reviews

28 April 2011
Format: Hardcover|Verified Purchase
TOP 100 REVIEWER
25 September 2005
Format: Paperback
5 people found this helpful
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.2 out of 5 stars 33 reviews
O. Halabieh
4.0 out of 5 starsThe Potential for Innovation Is All Around Us!
6 July 2013 - Published on Amazon.com
Verified Purchase
One person found this helpful.
M Griswold
5.0 out of 5 starsI just bought this because I loaned my copy and ...
18 December 2017 - Published on Amazon.com
Verified Purchase
Charles Hooper
5.0 out of 5 starsIdeas for fun, profit, and saving the world
9 February 2006 - Published on Amazon.com
Format: Hardcover|Verified Purchase
Steven
5.0 out of 5 starsInteresting, insightful, useful
29 October 2013 - Published on Amazon.com
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S Λ F 1
4.0 out of 5 starsMaster your creativity
16 September 2007 - Published on Amazon.com
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