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Everybody's Business: The Unlikely Story of How Big Business Can Fix the World by [Miller, Jon, Parker, Lucy]
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Everybody's Business: The Unlikely Story of How Big Business Can Fix the World Kindle Edition

4.3 out of 5 stars 7 customer reviews

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Length: 480 pages Word Wise: Enabled

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Review

This is such an important theme. The world is facing historic challenges, and we re going to have to turn to business to help grapple with them. I'm 100% in agreement with this argument. --Dominic Barton, Managing Director McKinsey & Company

Getting your head around the relationship between business and society is complicated and knowledgeable and independent interpreters are few and far between. But you're in very safe hands with Jon Miller and Lucy Parker. --Jonathon Porritt, Environmentalist and Writer

About the Author

Jon Miller has worked all over the world with global brands such as Coca-Cola and American Express. He was Strategy Director for Mother, one of the most awarded creative agencies in the world, and spent many years with Ogilvy. Jon has created campaigns for many NGOs, including Amnesty, Greenpeace and WWF, as well as developing communications strategies for government campaigns. Lucy Parker has spent much of her working life as a documentary-maker for the BBC. She went on to make films about businesses around the world and has worked as a coach and adviser to the leaders of some of the world's biggest companies. In government, she led the Prime Minister's Taskforce on Talent and Enterprise, focused on the importance of skills to competitiveness in the global economy. Today, Lucy and Jon are working together on one of the world's most contentious challenges: helping companies get to grips with their role in society. They are partners of the Brunswick Group, one of the world's leading corporate communications firms.

Product details

  • Format: Kindle Edition
  • File Size: 5284 KB
  • Print Length: 480 pages
  • Publisher: Biteback Publishing (10 Oct. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00FO82S7Q
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.3 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: #561,710 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Hardcover Verified Purchase
This book is a serious and meticulously researched contribution to one of the most important contemporary political and social issues. Whilst it certainly provides plenty of concrete and pragmatic suggestions that demonstrate a thorough acquaintance with many corporate projects, and a wealth of examples of these in measures in action, its biggest virtue lies in its ability to confront the unreflexive and crude demonisation of corporations that constitutes the conventional wisdom for far too many. It is foolish to dismiss this book as a simple piece of apologism for the ills of capitalism: rather it is a mature and reasonable template for how corporations can become a positive force despite their commitment to profit. Given the abolition of corporations is utterly inconceivable (not to mention undesirable), such a project surely has far more potential than the obsolete and doomed idealism of those who oppose corporations outright, an approach that isn't going to help anybody.

A victory for realism and motivated by a genuine desire to find achievable ways to improve the world, this is an intelligent and courageous book that I entirely recommend.
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Format: Hardcover Verified Purchase
I'm half way through this already and thoroughly enjoying it! I was sceptical at first, but have found it refreshing to read a book with a new take on big business - Everybody's Business doesn't so much hold big businesses up as saints or devils, but instead presents them as an important part of a solution to a global problem, presenting interesting and insightful examples to illustrate their points. I would definitely recommend this book to anyone!
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Format: Hardcover Verified Purchase
This is a truly great book filled with very interesting ideas. Finally a book that does not just condemn the fact that big business is here but accepts the fact that it is here to stay and finds a way for corporations to act meaningfully. Miller and Parker present well researched, insightful points about the ways in which corporations can be part of social and political change for the better. It does not misrepresent companies but simply takes them for what they are. This book is thought provoking, interesting, with well analysed outlooks on the way the world can work and is ultimately filled with very refreshing concepts that could illustrate real change. I thoroughly recommend this book.
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Format: Kindle Edition Verified Purchase
This is a really interesting read that I would fully recommend to everyone! Parker and Miller provide well-researched and thought-provoking arguments that challenge our common conceptions of the role big business plays in our societies. I was impressed with the pragmatism underlying their arguments and the methodical approach they took to the issues at hand. This book is a welcome change to the entrenched dogma on big business and looks at the potential this industry has, and the future possibilities as a positive social engine it holds.
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