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The Event Sponsorship (The Wiley Event Management Series) Hardcover – 29 Oct 2002

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From the Back Cover

State–of–the–art methods for finding, securing, and retaining the best corporate sponsors

The authoritative guide to creating and closing deals with irresistible ROIs

Event Sponsorship provides step–by–step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands–on resource presents successful strategies and tools for staying competitive in today′s market by offering corporate sponsors the highest return possible on their investment. Leading experts give real–world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.

Learn how to bring increased sponsorship dollars to any event by:
∗ Placing value on sponsorships
∗ Expanding the value of a sponsor
∗ Creating the best image for an event
∗ Networking with other event professionals worldwide

With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non–sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals.


THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting–edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

About the Author

BRUCE E. SKINNER, CFE, is former president of the International Festivals and Events Association (IFEA), the largest professional association for festivals and special events in the world, and Director of the Fiesta Bowl in Phoenix, Arizona.

VLADIMIR RUKAVINA, CFE, is General Manager of Narodni Dom Cultural Center, Maribor, Slovenia, and President and CEO of the International Festival of Lent.

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Most Helpful Customer Reviews on (beta) 4.9 out of 5 stars 7 reviews
6 of 7 people found the following review helpful
5.0 out of 5 stars Valuable resource for event planners 21 Oct. 2007
By Gail Strumberger - Published on
Format: Hardcover
I found the way the authors dissect various events, detailing the ideal sponsors for (say) the Orange Bowl, sailing regattas, music festivals and so forth to be interesting and extremely valuable. Getting sponsors to part with precious funding is an art, so one must have a clear idea what motivates them. This book helps a ton.

Gail Strumberger
Author, "Shock Therapy: Planaphobic"
3 of 4 people found the following review helpful
5.0 out of 5 stars A great resource 13 Nov. 2009
By T. D. Lanier - Published on
Format: Hardcover
Before reading this book, I'd never written a sponsorship proposal. This book walks you through how to make sure your event is right for the sponsor you seek up to writing a proposal. I found this to be a most helpful tool. I would recommend this book.
1 of 1 people found the following review helpful
4.0 out of 5 stars Four Stars 1 Mar. 2015
By Andrew - Published on
Format: Hardcover Verified Purchase
Could use an update but otherwise just the info I was looking for in general!
5.0 out of 5 stars good 30 May 2015
By Amazon Customer - Published on
Format: Hardcover Verified Purchase
I needed this for my partnership development class. It is a dated but the information is still good.
5.0 out of 5 stars Five Stars 15 Aug. 2014
By Rachael - Published on
Format: Hardcover Verified Purchase
It was in great condition.
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