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Ethics in Marketing: International Cases and Perspectives Paperback – 31 Jan 2012

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Product details

  • Paperback: 192 pages
  • Publisher: Routledge (31 Jan. 2012)
  • Language: English
  • ISBN-10: 0415783526
  • ISBN-13: 978-0415783521
  • Product Dimensions: 17.3 x 1.3 x 24.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 954,947 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Patrick E. Murphy is Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing and European Journal of Marketing

Gene R. Laczniak is Professor of Marketing at Marquette University, USA. His research and commentary on marketing and society issues has been published in Journal of Public Policy & Marketing, Long Range Planning, Journalism Quarterly and the Journal of Macromarketing

Andrea Prothero is Associate Professor in Marketing at University College Dublin, Ireland. Her research on societal and sustainability issues has been published in Journal of Public Policy & Marketing, Journal of Macromarketing, Consumption, Markets and Culture and European Journal of Marketing

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Format: Paperback Verified Purchase
excellent product fast delivery
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9d78ba98) out of 5 stars 2 reviews
By Angela Cherland - Published on Amazon.com
Format: Paperback Verified Purchase
Book was mailed right away and in great condition. Case studies are interesting and cover both domestic and international topics.
HASH(0x9d44f828) out of 5 stars Nice suplemental book 2 Jun. 2013
By Joe Walker - Published on Amazon.com
Format: Paperback Verified Purchase
Worth the money for an additional source for cases. Some of the cases are outdated though because the book is older.
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