Ethics in Marketing: International Cases and Perspectives Paperback – 31 Jan 2012
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About the Author
Patrick E. Murphy is Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing and European Journal of Marketing
Gene R. Laczniak is Professor of Marketing at Marquette University, USA. His research and commentary on marketing and society issues has been published in Journal of Public Policy & Marketing, Long Range Planning, Journalism Quarterly and the Journal of Macromarketing
Andrea Prothero is Associate Professor in Marketing at University College Dublin, Ireland. Her research on societal and sustainability issues has been published in Journal of Public Policy & Marketing, Journal of Macromarketing, Consumption, Markets and Culture and European Journal of Marketing