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The 15 Essential Marketing Masterclasses for Your Small Business Paperback – 18 Oct 2013

4.9 out of 5 stars 111 customer reviews

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  • The 15 Essential Marketing Masterclasses for Your Small Business
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  • The Ultimate Small Business Marketing Book
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  • 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
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Product details

  • Paperback: 312 pages
  • Publisher: Capstone; 1 edition (18 Oct. 2013)
  • Language: English
  • ISBN-10: 0857084402
  • ISBN-13: 978-0857084408
  • Product Dimensions: 17.1 x 1.8 x 21.1 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (111 customer reviews)
  • Amazon Bestsellers Rank: 25,245 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

‘From tightening up your tweeting to making cold calls a warmer experience for your customer, Masterclasses certainly ticks all the necessary boxes.’  (Elite Business, August 2013)

‘The perfect way to get to grips with what you should be doing about marketing your small business. There′s no science and theory to wade through and it′s completely jargon free’ (The Book Bag, July 2013)

“Blick covers most of the territory in the area and speaks with authority” (Sales Initiative magazine, October 2013)

“This book from the CIM is primarily aimed at small businesses but, quite frankly, should be compulsory reading for many of the people involved in marketing businesses of all sizes too.” (B2B Marketing, December 2013)

“Invest in this book now and it will be relevant at every stage as your business grows.” (Sell It Online, April 2014)


Customer Reviews

4.9 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
After reading Dee's previous book, The Ultimate Small Business Marketing Book, I pre ordered The 15 Essential Marketing Masterclasses for Your Small Business a few months ago and genuinely felt like an excited child at xmas morning when it finally arrived.

I had my head buried in the book for hours, only eventually putting it down to get a couple of hours sleep before I started work.

Dee offers plenty of sound advice that is jargon free and easy to make sense of. It's packed with sound advice and full of tips for any business owner to put into practice.

This isn't just a book, it's a great all round marketing tool that I guarantee you'll want to read over and over again.

I've read plenty of small business and marketing books that offered the world and more and claimed to be the latest must read book for success but in reality offered little more than simple common sense.

I know lots of small business owners won't bother to even a marketing book but if you do, make sure this is the one.

It's a small price to pay for some sound advice and it's certainly a lot cheaper than 1000 flyers aimed at nobody specific that only lead to maybe a couple of sales at best.

Overall I rate this is a must read whether you're an established business owner or are just starting out.
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I was recommended Dee Blick's books by a friend so I ordered the 15 Essential Materclasses and have read it over the weekend. The advice in the book was firstly easy to read and understand, so it was not a slog to get through the book. I was also pleased to find that it's not all theory. There are loads of practical tips and examples to make it easy to implement the ideas, plus I found the chapters on public speaking and developing expert status very useful. This is something that as a small business owner I think I should concentrate on. The book is a good balance between marketing methods and down to earth ways for putting those into practice.
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As a Fellow of the Chartered Institute of Marketing myself I was excited to get my hands on a copy of Dee Blick's new book.
I work with a lot of small businesses and was intrigued to find out if it is even possible to write a book that can help all the different and diverse types of small business with their marketing?
It turns out it is - and Dee has done an exceptional job.

The book is very easy to read, I enjoyed the conversational style which is free of jargon. There is huge value in the case studies from all different types of business. Actual examples of things like successful sales letters, adverts and email campaigns are included which is very generous as often it can cost hundreds of pounds to have these professionally written.

I especially liked the way the case studies were followed by some questions to ask yourself about your business which help you generate ideas for your own marketing and how you can apply the techniques and tips shared. Dee makes it easy to see how you take an idea and apply it to your own business. It gave me a new strategy to add to my current marketing launch.

There are hundreds of ideas and strategies in the book. If you applied just one or two of them, it could easily result in thousands of pounds in additional turnover for you.

If you run a small business and want to get better at marketing I would highly recommend this book. It could give you an extraordinarily high return on your investment.
Lisa Farr, Fellow of the Chartered Institute of Marketing
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I think it was a couple of years ago that I first encountered Dee on Twitter. Initially I probably didn't pay a lot of attention because she was just another marketer. But over a period of time I started to notice how informative her tweets were and how she made complex ideas seem very straightforward.

So, I bought her first book and started to read without too many expectations. I was impressed! I am quite a critical reader when it comes to areas that I train/coach people in and Dee definitely got my attention.

So when I heard that she was about to release another book I decided that I had to read it. Now I would suggest that you don't buy this book if you are looking for a turgid academic examination of marketing. However, if you want simple and very practical ideas for your marketing activity as a small business owner, that you can read about, apply, test and refine then this is definitely the book for you.

In fact, I genuinely think this is one of the best small business marketing books I have read in a long time. Why? because Dee writes in a very down to earth style, provides real life examples, offers tools and resources that you can adapt and use in your business and above all else makes sense!
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To be transparent I know Dee but seldom buy business books. Many are re-hashes with too much theory compounded by an Americanized slant. In midst of re-branding 'myself' I needed a marketing focus, so it was irresistible...

Each Master-class is highly relevant, packed with information, delivered simply, summarized with action plans. No science/jargon, only practical advice that's do-able. This means business owners don't need to be rocket scientists. Dee also harnesses other masters of disciplines - people she has worked with to get better results. Each section is backed with real case studies from her clients who can be cross-checked. There are excellent resources (generously shared) to further help get traction without wasting time/money. Dee's not a "fluffy marketer" but engages with sales/business development disciplines, softening processes to create more opportunity to sell effectively.

An important book. Published by a 'leading' house. Crucially CIM (Chartered Institute Marketing) branded. Likely to remain the bench-mark resource for SME's. Buy it - top value!
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