Escaping the Build Trap Paperback – 23 Nov 2018
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About the Author
Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker. Melissa graduated from Cornell University with a B.S. in Operations Research and Information Engineering.
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It's short enough to read in a few hours, but can introduce you to many concepts and practical practices worth further reading.
Covers the benefits of product led organisations, and how to create alignment around mission, vision, goals, strategy, as well as how to iterate & experiment towards success at all levels. In contrast to top-down edicts, elaborate plans, locked down budgets & immutable roadmaps.
Worth a read for anyone from those considering a move into product management, to software engineers who want to deliver value, to executives who want to be successful.
Even if the content and concepts aren't new to you, it's likely to be an inspiring reminder of what good looks like.
I work in a large scale 10k plus organisation with large scale nationally important products. I have already shared and bought this book for other product managers struggling with what good modern product management looks like and as a guide on the best practice.
I thank Melissa for writing such an easy to follow book with the right mix of theory and craft with practical frameworks to help.
Must read for anyone getting to grips with product management in 2019.
Written with clarity and plenty of illustrative examples borne out of long, hard-won experience, it explains both the 'How should we work?' and 'Why is that important?' in language that doesn't require a doctorate in Agile to understand.
I suspect that many copies of this will be 'conveniently' left on the desks of exec stakeholders. Some of them by me.
There's nuance and learning in every paragraph. From how to structure product teams, to how to think about strategy, to projects vs products vs services, there's incredible learning to be had for everyone, regardless of where they are in their PM careers.
If you read a bunch, and you find most books lately to rhyme the same, be excited to know that this one doesn't. It stands out. And that's remarkable.