This book is absolutely hands down the best practical product management book out there right now. Rather than simply preach the theory like many other books it also gives a number of practical steps, examples and frameworks on the modern outcome focused practice of product management and helps set the benchmark by which product managers should be aiming to work. I had been battling with the theories taught by Marty Cagan, Jeff gothelf et al and how to pratically apply them but more so how to articulate in a practical way to my teams.
I work in a large scale 10k plus organisation with large scale nationally important products. I have already shared and bought this book for other product managers struggling with what good modern product management looks like and as a guide on the best practice.
I thank Melissa for writing such an easy to follow book with the right mix of theory and craft with practical frameworks to help.
Must read for anyone getting to grips with product management in 2019.
I've seen Melissa talk about this topic at conferences so was eager to see how she pulled this material together in a book. I liked how it assumed you knew nothing about product development, agile, or service design, but dropped the relevant parts in as you needed to know about them. The moving back and forth from the theory and practice to the ongoing fictional scenario showing how the ideas were used for the company was really useful too. These aspects of the book are why I recommended that my students get a copy of this book. You should get one too if you're thinking of (or indeed have) started a company, or are a product owner at a software company.
A super book. If you’re struggling to become a product-led organisation then this needs to be on your bookshelf. From organisational culture to the product management role Melissa has delivered a great guide to spotting and solving the problems companies have shifting from an output to an outcome focus. I’ve already bought several copies for my clients.