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The Ernst & Young Business Plan Guide Paperback – 19 Jun 2007
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From the Back Cover
In today′s competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business by attracting the interest of potential investors but it can also help you keep tabs on your progress once the business is up and running.
Completely revised and updated to reflect today′s dynamic business environment, The Ernst & Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a business plan is. It explains why certain information is required, how it may best be presented, and what you should be aware of as both a preparer and reviewer of such a proposal.
Divided into three comprehensive parts, The Ernst & Young Business Plan Guide, Third Edition outlines the essential elements of this discipline in a straightforward and accessible manner. Whether you′re considering starting, expanding, or acquiring a business, the information found within these pages will enhance your chances of success.
- Advice on how to write and develop business plans
A realistic sample plan
All new sections on funding and financing methodswith provisions for restructuring and bankruptcy
Tips for tailoring plans to the decision makers
About the Author
Brian R. Ford is Ernst & Young′s gaming industry specialist, serving as a coordinating partner on both audit and special engagement projects throughout the industry. He also serves the retail and distribution industries and has specialized in growth companies for many years.
Jay M. Bornstein is a tax partner at Ernst & Young and has specialized in emerging businesses for many years.
Patrick T. Pruitt is a partner in Ernst & Young specializing in strategic growth markets, where he has worked extensively with clients accessing the capital markets.
Ernst & Young LLP is one of the nation′s leading professional services firms, providing tax, assurance, and advisory business services to thousands of individuals as well as domestic and global business.
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Most helpful customer reviews on Amazon.com
"Finding an Angel Investor In a Day," by The Planning Shop (2007), told me nothing I didn't know, and I didn't know anything about business plans or angel investors. The title is ludicrous and the advice is obvious, e.g., "Your business plan should be concise, compelling, and irresistible to investors." 1 star.
"The ABC's of Writing Winning Business Plans," by Garrett Sutton (2005), walks you through writing business plans for a lawn mowing business and buying a pizza restaurant. If your business is more complicated, this is not the book for you. 1 star.
"The Ernst & Young Business Plan Guide," by Brian Ford, Jay Boorstein, and Patrick Pruitt (2007), is a good book but hardly inspiring or insightful. If you follow this book your business plan will be competent but won't grab investors. 3 stars.
"Angel Financing for Entrepreneurs," by Susan Preston (2007). This book doesn't explain how to write a business plan, but it explains how to make a 10-minute PowerPoint presentation to investors -- a presentation that will grab investors. For example, one question is "How is your product or technology scalable?" I also learned some of the financials that angel investors look for, such as what IRR is expected. This book helped and inspired me to write an excellent presentation, that became the basis for my business plan. 5 stars.
"Raising Venture Capital for the Serious Entrepreneur," by Dermot Berkery (2008). This is a textbook for a business school course about venture capital. This book is full of insights. Every few pages new ideas would compel me to go to my computer and add stuff or rewrite my business plan, for example, Berkery emphasizes the need for clear milestones. Preston mentioned milestones but didn't make it clear why they are so important. The financials that were briefly presented in Preston's book are thoroughly presented in Berkery's book, for example, what gross margin investors look for (80% or more) and why they need such extremely profitable products or services. Plus you learn the jargon or key phrases of venture capitalists, e.g., "a large but well signaled market," the importance of "market power" and an effective "route to customers." I feel that my business plan now speaks to investors in their language, with the numbers they are looking for. 5 stars.
It uses the time-tested "old school" format for a business plan and provides enough check points to make sure that everything that must be covered in a plan is addressed. It leaves out all the fluff and "new school" business babble all too common in the books cranked-out by Silicon Valley writers.
For small firms looking for bank loans, community sourced funding, friends-family-fools funding, or small Angel deals this is a really good starting point. If you're putting together a plan to show some big Angel, an established VC company, or a public offering this is not the book (there likely isn't one anyhow).