- Hardcover: 352 pages
- Publisher: McGraw-Hill Education (1 Oct. 2013)
- Language: English
- ISBN-10: 0071819894
- ISBN-13: 978-0071819893
- Product Dimensions: 17.3 x 3.1 x 23.6 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (10 customer reviews)
- Amazon Bestsellers Rank: 23,146 in Books (See Top 100 in Books)
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (Business Books) Hardcover – 1 Oct 2013
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From the Inside Flap
Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and "stories" tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability
About the Author
Joe Pulizzi is a content marketing strategist,a professional speaker, and the founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. Founder of three marketing services entities, he has worked with hundreds of brands including dozens of Fortune 1000 brands. Pulizzi is coauthor of Get Content Get Customers and Managing Content Marketing. EpicContentMarketing.com
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Top Customer Reviews
Joe first convinces you that content is the way to go. It's a compelling case.
He then takes you through every important aspect of content marketing, one at a time, showing how it's done and why.
If you're new to content marketing start here.
If you're not, start here anyway.
Most Recent Customer Reviews
Really good and useful book. Certainly helped me formulate a plan.Published 20 months ago by julia Birtwistle
Amazing book - probably the best marketing book I have ever read!Published on 28 Sept. 2014 by Debbie W
Very good book. In depth and informative. I recommend it to all Marketers.Published on 20 Sept. 2014 by Philip Ainley
Joe Pulizzi is the Content Marketing guru second to none.
Read this, live by this and just eat up everything this man says.
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