′An inspirational offering into the UK s best and brightest in the world of online. (Entrepreneur Country, MArch 2012)
For any budding entrepreneur who wants to learn from those that have been there, done that, and got the successful web businesss . (Seven Hills, 26th April 2012)
A book that is a cut above the usual business tracts, thanks in large part to Tobin s experience in the field, knack for bringing out the best in her interviewees, and superior writing skills. (Talk Business Magazine, June 2012)
From the Back Cover
The secrets of the UK′s biggest online entrepreneurs revealed
Thinking of starting a business? Already have a business online and looking to take it to the nest level? The wonderful world wide web has made creating a start–up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you′ve come to the right place.
Profiling today′s foremost web entrepreneurs. Lucy Tobin who meets successful business founders every week writing an enterprise column for The Evening Standard takes us through their start–up stories and maps out exactly what′s made them so successful. You′ll hear first hand from the biggest sparks behind some of the UK′s top online businesses. With interviews, practical advice and insights, you ll learn how they did it, what they recommend, and how you can do it too.