Enterprise and Small Business: Principles, Practice and Policy Paperback – 6 Jul 2006
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From the Back Cover
"This book is probably the best general small business text available at present."
Dr Jonathan Lean, Principal Lecturer in Strategic Management, University of Plymouth Business School, UK
Want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering hot topics such as e-commerce, leadership and venture capital.
This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this second edition while building on the foundations of the first has been extensively revised and updated.
· Twenty-four chapters covering the most essential and contemporary topics taught on small business and enterprise courses
· Contributions from leading international academics, each a subject specialist in the field
· Strong theoretical and research pedigree ensures high degree of academic credibility
· Encourages critical thinking through challenging discussion questions
· Provides students with a guide to further study and weblinks
Enterprise and Small Business is ideal for students taking courses in entrepreneurship and small business management at undergraduate and post-graduate level.
Sara Carter is Professor of Entrepreneurship in the Department of Management and Organization, University of Stirling, UK.
Dylan Jones-Evans is Adjunct Professor of Entrepreneurship at the Turku
School of Economics and Business Administration in Finland, and Director of
the National Entrepreneurship Observatory at Cardiff University, UK.
About the Author
THE ENTERPRISE ENVIRONMENT1. Introduction2. Defining and measuring the small business3. Self-employment and the small business4. Government and small business5. Innovation and the small business6. Growth and development in the small businessTHE ENTREPRENEUR7. The entrepreneurial process8. The psychology of the entrepreneur9. Gender and entrepreneurship10. Ethnicity and entrepreneurship11. Family and entrepreneurship12. Social entrepreneurship13. Technology entrepreneurship14. Corporate entrepreneurship15. Leadership, entrepreneurship and the management of small firmsTHE SMALL BUSINESS16. Networking and the small business17. Marketing and the small business18. Finance and the small business19. Venture capital and the small business20. Labour management and the small business21. Strategy and the small business22. E-commerce and the small business23. Franchisng and the small business24. Internationalisation and the small businessReferencesIndex
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Top Customer Reviews
Often, books on small businesses and entrepreneurial activity present a very stereotypic profile of who the entrepreneur is supposed to be. Often, these books look at small businesses as simply scaled down big businesses (Fortune-500s). This volume of essays corrects both of these deficits. The complexity of what motivates people to open new ventures (sociological class, ethnicity, gender, economics, etc) is explored as are the unique dynamics that exist in small businesses. Of particular interest, are the chapters that deal with the re-conceptualisation of marketing and of information technologies that have such a profound effect on the creation and sustainability of the small business.
The book is set within the UK economic and social matrix. Non-UK readers might have some difficulty coming to terms with the more recent social/economic history of that country and the impact that this has had on entrepreneurship. However, the effort is well worth the time. Especially for the US reader, it is stimulating and insightful to see small business formation and development in response to a different context.
I have used this book successfully in a recent small business class that I taught. It is a challenging and rewarding text and I highly recommend it to all who are interested in the small business as an academic entity or who are interested in exploring entrepreneurship in their own work lives. An excellent read and a wonderful store of insightful and helpful information.
There are many overlapping areas but overall the content is good if you like a lot of facts and figures backing up every sentence. The real problem with this text for me was the overall design and presentation of it; block chunks of endless text the whole way through.
The thing I did like about this book was that every chapter is written by a different author and therefore each brings with it a level of expert knowledge.
Most Recent Customer Reviews
There was writing on nearly every page and I couldn't concentrate on what I was looking for. There was also an excessive amount of highlighting which was equally distracting.Published on 5 Nov. 2012 by debraduck