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Enter the Dragon Paperback – 30 Apr 2009

4.2 out of 5 stars 78 customer reviews

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Product details

  • Paperback: 288 pages
  • Publisher: Orion (30 April 2009)
  • Language: English
  • ISBN-10: 0752894226
  • ISBN-13: 978-0752894225
  • Product Dimensions: 12.9 x 2.2 x 19.7 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (78 customer reviews)
  • Amazon Bestsellers Rank: 101,401 in Books (See Top 100 in Books)

Product Description

Review

An inspirational read for anyone in financially hard times. (SOUTH WALES ARGUS)

Book Description

Classic rags-to-riches story by entrepreneur and Dragons' Den star Theo Paphitis

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Format: Paperback Verified Purchase
The story of the football obsessed (and I mean obsessed!) dragon and how he turned his life around. Well, where to begin a review? With other reviews, I think. Some people have slated this book for not being the business book they somehow thought it was. I have to disagree with them completely. Enter the Dragon is not billed as a business book. It's a book by a very successful businessman who turned his life literally from rags to riches, hence the subtitle, but he never claims he'll tell you how to be successful in business yourself.

What Mr Paphitis does in this book is describe a quite remarkable life, beginning as a child newly arrived from Cypress and struggling not only with the language barrier but also with dyslexia and having to get through school at a time when those difficulties were very rarely supported. Branded as `thick' he could easily have given up there and then. Of course, we know he's anything but thick and is not only very quick but also very shrewd.

Enter the Dragon does give some rules for business at the end (which are on Theo's website too, so we know these are not the purpose of the book) and if you have an ounce of common sense you'll find yourself agreeing with them. The thing that stands out from this book as the way Theo transformed his life is attitude. He has the tenacity to keep trying and the determination to succeed. He has the sense to cut his losses and not carry them with him into the next venture. Most of all, he embraces his abilities with the key attitude that he can do anything he puts his mind to. We can all do that (within our physical limitations) but how often do we allow ourselves to believe it?

You might not get direct insight to business plans and how to play every move in the game from this book.
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Format: Hardcover
I have read 'Enter the Dragon', and I have found it very motivating.

I bought the book by chance, but I am delighted that I've invested in it.

My highlights in 'Enter the Dragon':

Whilst reading I could not resist the urge to highlight (literally) certain key points which I feel that I must personally address in my life. They are as follow:

1. To reach success you need to be willing to work very hard. We all know this, but through this book the writer redefined 'working hard' for me. I think I knew that I could work harder, and I feel this point has kicked me under the back side a bit.

2. Brake society's mould and be a 'doer'!: Through this book Theo's life's story made me see and example of someone getting out there, taking the responsibility and DO IT! For me personally the challenge is going to be getting rid of my salary mentality.

3. Talk to the people on the floor! I absolutely agree with his view that the members of staff on the floor will be able to give you the answer. One would have to ask them all and be able to fit the pieces they disclose together to get the true picture, but in the end they collectively have the answers. But the real point in this is that you should talk to all the people!

4. 'Have walking the street money'. Need I say more. I will be working on this. I have learned a lot about carrying a bank guaranteed check with you, and the way people's minds work then they smell the king (or was that cash?).

In his book Theo manages to place challenges that he faced in life and business into context when it comes to family responsibilities. It is great to see that business men are human as well, I can also achieve it!

Thanks for a great book.
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Format: Hardcover
I began reading the first chapter whilst in a book store waiting for my girlfriend to get her books and pay.

From the first chapter I was drawn into the humor of Theo and appreciated his slightly wry look on things, having been a fan of his from the Dragons Den I immediately order the book and read it in less than two weeks.

The book chapters his life from a baby in Cyprus right through to the present where he is maintaining his multi million pound business empire.

When you follow the book through, you can see the step by step choices he made in his money making decisions and how he actually became a multi-millionaire despite being acutely Dyslexic.

All in all this book ticks two category's, one its a good read and two its a good learning tool.

My suggestion, buy this book.

Enjoy
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Format: Hardcover
Well written, informative, honest and an account that told a story of how success is more than luck but is more about hard work, calculated risks and a positive attitude. Above all else I was left liking the actual person. A great read.
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Format: Paperback
A great insight into Theo Paphitis from Dragon's Den. I enjoyed learning how he started, about his various ventures and how they developed and also about his family life.
Another great business person that is happily married and not a womanizer. A great role model to follow.
I also enjoyed his simple approach to managing retail stores and how to get them to perform.
Great read and highly recommended!
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Format: Paperback Verified Purchase
I really wanted to like this book.. but I didn't.

It's not what I wanted it to be, I wanted it to be about Theo's business life, with his companies such as La Senza and Rymans, but it was 60% about his time at Millwall.

I don't like football, I like business, so it did nothing for me.

Shame because he's a talented businessman but you don't get to hear anything at all about it.

The best Dragons book for me is James Caan's

Neil Asher
Roarlocal
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