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Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Paperback – 18 Mar 2011
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From the Inside Flap
Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.
However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to:
Create a space in the online ecosystem that truly represents your business and cultivates your customers′ loyalty and trust
Participate in the unique culture of each available social media platform to engage your customers
Establish an organizational structure that constantly targets the next new media trend
Attract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world
Consistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process
There are thousands of customers waiting to hear from you about your business and vision. It′s the minimum ante to create a vibrant and loyal online community. When you engage, you will build an authoritative social network that increases your visibility, relevance, influence, and profitability. It′s time to Engage! --This text refers to the Unknown Binding edition.
From the Back Cover
The ultimate guide to branding and building your business in the era of the Social Web
"The road from where you are to your business′ future is neither paved nor marked. It′s yours to discover, and this book is your compass to leadership."
―Peter Guber, CEO, Mandalay Entertainment Group
"Affinity is personal and emotional. Without personifying the company and what it symbolizes, it′s difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach."
―Tony Hsieh, CEO, Zappos.com
Social media has forever changed the way businesses and customers communicate and also the way customers make their decisions. With networks like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests and goals―creating communities that shape the perception of brands.
Engage! tells you how to reach customers where they go for information and how to build valuable relationships that will also shape the future of your business. This revised paperback edition, with a Foreword by Ashton Kutcher, dubbed "Mr. Social" by Fast Company magazine, describes the steps required for conceptualizing, implementing, managing, and measuring a social media program.
With this book, you will find out how to:
Create a welcoming online space that cultivates your customers′ loyalty and trust
Attract online champions and influencers who will help build your reputation and increase attention
Understand and adapt to market needs based on the insights you gain from engagement
Measure your success and ROI
Your customers are waiting to hear from you.See all Product Description
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Top Customer Reviews
The sad fact is that Engage! has aged much more than many other social media marketing books, perhaps because Solis placed too much importance on specific social networks – sure, he does agree that the message is more important than the medium, and some of his lessons in planning and deployment are well worth reading, but his work makes for tedious reading and, to be honest, he doesn’t say anything which hasn’t been said before.
And that’s not to mention the typos – there are a shocking amount of mistakes scattered throughout the pages, more than you see in some self-published works. If you’re the sort of person who isn’t bothered by that then it might not be such a problem, but each time I spotted one it stopped me in my tracks.
In all honesty, though, it’s still a good book – it just pales in comparison to some of the other social media marketing books that are out there, some of which were written earlier and yet have stood up to the test of time. There are lessons to be learned and diagrams to be studied, but you’ll find nothing here that you can’t find online or written about elsewhere, with more aplomb.
Which is a shame, because Solis is a highly competent marketer and a great thinker and doer – he’s just more of a marketer than a writer, and that’s okay. Either way, good marketers seek inspiration everywhere, and when you’ve read everything else you can find then you should read this too.
Engage, Revised and Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
The only point i didnt like on the book was the fact that the images, that are so important in understand some topics, are in black and white and some of them are not so clear.
Besides that everything is great.
Brian Solis' Engage is the definitive book on social media and I'm now a fan.
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Most Recent Customer Reviews
The content gives the impression of having been lifted directly from blogs, and there is very little here that wasn't written two years ago in "The New Rules of Marketing &... Read morePublished on 9 April 2011 by Devin.A
I'm sorry, but I just found this book a little hard to read - His writing style is very....unengaging!
Just my personal view.
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