brilliantly written, colourful, witty and well signposted, so that readers know the lessons they are meant to draw from each chapter before moving on to the next one. These writers will not be the last to offer an answer to the question of what makes China tick. But they could be among the best of them. –from A Slice of the China Market in The Financial Times
Rein combines elegant writing and methodical research. Years of working in China have given him access to important players. Incisive interviews with billionaires, business executives, government officials, and migrant workers guide the pulse of the narrative.... essential reading. –USA Today
Must Read. –Consulting Magazine
From the Inside Flap
China is known for manufacturing cheap products, thanks largely to the country′s vast supply of low–cost workers. But China is changing, and the glut of cheap labor that has made everyday low prices possible is drying up, as the Chinese people seek not to make iPhones, but to buy them. This evaporating labor pool will disrupt supply chains and consumption habits around the world.
Rein takes an engaging and informative approach to examining the changes taking place across all levels of Chinese society, talking to everyone from Chinese billionaires and senior government officials, to poor migrant workers, and even prostitutes. He draws on personal stories and experiences from living in China since the 1990s, as well as hard economic data. Each chapter focuses on a different aspect of China′s transformation from trailblazing Chinese companies to newly employed Chinese women to the role of China′s government and at the end breaks down key lessons for readers to take away. You′ll learn:
How rising labor and real estate costs are forcing manufacturers of cheap Chinese products to close, relocate, or move up the value stream
How China′s move away from exports to domestic consumption will create opportunities for foreign brands to sell products in China rather than just producing there
How Chinese consumption will build pressure on the global commodities markets, causing both inflation and friction with other nations
How China′s economic transformation spells the end of cheap consumption for Americans
China′s days as a low–cost production center are numbered. The End of Cheap China exposes the end of our consumerist way of life, and gives clear advice on how companies can succeed in the new world order.