The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Hardcover – 18 Nov 2011
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently bought together
Customers who bought this item also bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?
An accessible insight into the way new consumers behave, what you can learn from them and how to communicate with them . (Director, December 2011) An inspirational book to help you to see how you have to review your whole approach towards connected consumers. ( Financial Adviser, 23rd February 2012)
From the Inside Flap
TODAY′S BIGGEST TRENDS the mobile web, social media, gamification, real–time have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes onetweet at a time. New networks have created an ever– expanding "egosystem," in which everyday people believe their lives deserve 24–hour broadcasts. But now, we need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all of this, a new breed of consumer is emerging and they′re changing the very foundation of business.
The End of Business As Usual explores each layerof this complex consumer revolution that is changingthe future of business, media, and culture. As consumers connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.
The End of Business As Usual will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture. Its critical insights include:Shared experiences are redefining brands indigital consumer landscapes, and astute brands can now also create and steer these experiencesConsumer influence is growing, and businesses can use this to their advantageConnect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencersCreate a culture of change to earn trust, influence, and significance among connected customers
Rather than disregard these new consumer behaviors,learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.See all Product description
Top customer reviews
The End of Business as Usual opened my eyes and changed my approach to a number of things:
1. The nature of engagement and how companies can use social media platforms to increase engagement.
2. The privilege and Responsibility of Social media and Social networking.
3. The importance of Facebook
4. The changing nature of our audience when we present.
5. How to filter out the excessive noise in Social Media.
The book is aimed firstly at businesses and business people and, secondly, because we are all customers, at all of us.
It's must be sobering for some to read that Brian doesn't consider himself an expert in social media. he points out that social media is in constant change at the moment and that we are all students; he is rightly cautious of the so-called experts.
One of the things he points out early on is that "Customers are connecting with one another, creating a vast and efficient network that shapes and steers experiences and markets."
He continues "Whether you're a business professional or a consumer, you are part of connected or social consumerism... Businesses and consumers have the power to change the course of thew economy and it's nothing short of disruptive."
To back up this claim, he points out how Wikipedia has displaced Encyclopedia Britannica as the world's encyclopedia and how Borders, Tower Records, Wherehouse, Circuit City and Blockbuster have all disappeared, victims of what he describes as Digital Darwinism.
He goes on to ask an important question every business has to face: "Are you market-driven or marketing-driven?"
I'm not going to give away the whole contents. I hope though that this brief review has encouraged you to buy the book - I'll be extremely surprised if it doesn't change your perception of social media, whether for busiensses or all of us as consumers.
Gone are the sureties of hierarchy and status, and usurping these knowns are the unknowns of social media in the form of Twitter, Facebook and Google. There are many, many other ways of communication with modern customers.
And it's all about the consumer. The Pandora's Box of business has been opened and they are taking their economic power, wielding it harder and harder to make their money go further. In order to win their patronage the traditional businesses need to reorganise to survive.
It may have been acceptable for a business to tack on a Facebook page or a Twitter stream to be seen to engage with their customers, but the author argues that you have to make these tools work for you. You need to feed your customer information, listen to their questions, and make sure that they feel as though they are being looked after.
This revolution of consumerism is a rebalancing of the economy in favour of the little person. And these connections are being bolstered with connections of connections of connections... With the power of word of mouth, it's possible for a product or a service to be lauded or destroyed with minimal effort.
By following this book's proposal, a company becomes more than just bricks, mortar and a profit/loss account. The great companies that engage with their customers will survive, the others will not. By talking and adapting to the needs of their customers, there is the possibility of virtuous (or destructive) spirals to be created. The trick is to mould into a business that provides exactly what the customer wants, in a way that makes them feel like equals. This equality is the key to a long-lasting modern business relationship.
Reading "The End of Business as Usual" will inspire even the most cagey of readers into trying to be a better communicator. This has to be on the shelf of anyone interested in the future of modern business.
Most helpful customer reviews on Amazon.com
Apart from that - this book is a must read for every business big and small. I am scared for big businesses out there who are stuck in rigid ways of operating and thinking. They're in for a surprise. But I am just as scared for my little business who has to follow the recommendations to ensure long term sustainability. There is so much that has to happen and it is extremely overwhelming for a 2 man business less than 3 years old. That being said, least we are forewarned and can start designing our customer experiences around their needs.
The book is information overload - I mirror the sentiments above, it's a long read - but an important one. And we can't say we weren't warned now. I do think it offers golden opportunities for software developers out there to build the tools we need to manage social business in future. If you have one, please by all means tell me about it.
Comprehensive research, well written, mostly practical, helpful real world examples, often scary.
I made copious notes throughout the book and believe I will buy the hard copy due to the reading issues I had, and because the book needs to become an operating manual we need to refer to often.
Read this book if you own a business.
This is what Brian Solis does best throughout his book. He breaks down the most complex concepts to the simplest ideas for you to understand. Brian takes you through a journey on how the internet in the digital age has changed the culture of consumerism and the way information is processed and exchanged. As Brian says in one of his chapters, "Brands Are No Longer Created, They're Co-Created". The entire world is now on Facebook, Twitter, Youtube, Blogs etc. and it's about time companies understand the significant change of behavior and use these findings to their advantage. In this book, Brian helps us to understand the behavior patterns that are emerging from the new generation of consumers and where the social and mobile web is headed.
This book took me some time to read and digest due to its rich and detailed content. However the real life stories and current business examples (Zappos, Virgin America, Starbucks. etc) makes the time spent on the book even more worth while as they are relevant and forward thinking. Brian does a good job by providing useful charts and info graphs throughout the book, but what I personally feel he does best is by providing a summary at the end of each chapter in bullet points and this reinforces the concepts covered in each chapter. The use of color in the book also helped captivate my attention while reading.
Overall this book has exceeded my expectations and has given me a boost to succeed in my graduate program and career ahead. It covers the areas in sales and marketing to customer service and product development to leadership and culture. It is a must read for those interested in how businesses are changing and the future of customer engagement. I would highly recommend this book not only to marketers but also to entrepreneurs and managers in other industries. Senior to junior executives that want to get a jump start against the competition will also find this useful.
The End of Business as Usual explains how companies will be forced to stop treating customers as segments and start treating them as important individuals, because we all have an audiences of audiences with audiences. Thus, social resonance of a shared experience can be powerful and everlasting. Imagine what type of impact a memorable experience (good or bad) can have on your brand image if it spreads socially online and effects countless groups of peoples future experiences. There is growing interest for individuals to share experiences with their social graph as it is human nature and a growing trend for people to express themselves by sharing their customer experiences online. A customer may be physically walking into a store alone, but if they have a smartphone, they are never walking in alone. Mobile technology equips customers with networks of people & information too. Savvy, connected customers, as Brian calls them, have created their own systems to share their experiences utilizing data & opinions online. Mobile technology opens up opportunity to a new era of loyalty and reward programs based on experiences waiting to be disrupted as described in the book. The End of Business As Usual has greatly inspired our startup team at Yappem(tm) because it articulates the movement of smartphones and mobile devices instantly connecting shared experiences from the real world to online friends. Everyone on our startup team has their own copy of the book. Mine literally looks like 10 highlighters threw up all over it. So many different chapters, pages, sentences and words triggered creative ideas for me personally that I feel so grateful to Brian for his excellent writing & research. So much, that I felt the need to write my first Amazon review ever. Regardless, I want to emphasize that this is my favorite and most useful book I have read in the last 10 years as it shines a spotlight on emerging trends of mobile, social technologies and how customers are using these technologies based on their evolving behaviors, needs & expectations with businesses.
Both negative and positive shared experiences matter to a business, and they should matter to yours today. Bill Gates famously said, "your most unhappy customers are your greatest source of learning." The book further elaborates on the importance for businesses to design products and services that create meaningful and shareable experiences. The economy is in a difficult time right now with extremely high employment rates, and I strongly dislike reading about the collapse of companies like Blockbuster, Circuit City, Borders among others. I hope those involved in business pick up this book and check out the emerging trends that are coming our way or are already here today!
The book inspires creative thinking that will pay future dividends in many ways because as Albert Einstein put it "We cannot solve our problems with the same thinking we used when we created them." Creating, harnessing and highlighting shared experiences is the future of business and as Charles Darwin quote (that Brian included in book) goes " it is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change." Do not let your business or brand avoid the moment that is the consumer revolution. Pick up a few copies of The End of Business as Usual today and prepare for it!
Special thanks to Brian for being an awesome writer and charismatic speaker who I had pleasure to meet at the Pivot Conference in NY (which I strongly suggest checking out this year) and at a Genesys event in Chicago. I want to iterate that I am very thankful for your writings Brian, as they have greatly inspired me and I wish you the best of luck in your future endeavors. Which I hope includes more books to come because you will have a loyal reader in this one. Thanks! Keep rocking it.
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
- Books > Business, Finance & Law > E-Commerce > Web Marketing
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Sales & Marketing > Customer Services
- Books > Computing & Internet