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Enchantment: The Art of Changing Hearts, Minds and Actions Paperback – 5 Apr 2012

3.4 out of 5 stars 20 customer reviews

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Product details

  • Paperback: 240 pages
  • Publisher: Portfolio Penguin (5 April 2012)
  • Language: English
  • ISBN-10: 0241953650
  • ISBN-13: 978-0241953655
  • Product Dimensions: 12.9 x 1.5 x 19.8 cm
  • Average Customer Review: 3.4 out of 5 stars 20 customer reviews
  • Amazon Bestsellers Rank: 76,835 in Books (See Top 100 in Books)
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Review

The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential. (Sir Richard Branson, Founder of the Virgin Group)

Read this book to create a company as enchanting as Apple. (Steve Wozniak, co-founder of Apple)

Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs. (Kirkus)

About the Author

Guy Kawasaki is a venture capitalist, serial entrepreneur and the author of nine books, including the bestseller The Art of the Start and Reality Check. Previously he was an Apple Fellow at Apple Computer, Inc and worked on the launch of the original Macintosh in the mid 1980s.



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