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Enchantment: The Art of Changing Hearts, Minds and Actions Paperback – 3 Mar 2011

3.3 out of 5 stars 20 customer reviews

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Kindle Edition
Paperback, 3 Mar 2011
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Product details

  • Paperback: 240 pages
  • Publisher: Portfolio Penguin (3 Mar. 2011)
  • Language: English
  • ISBN-10: 0241953642
  • ISBN-13: 978-0241953648
  • Product Dimensions: 15.3 x 1.7 x 23.4 cm
  • Average Customer Review: 3.3 out of 5 stars 20 customer reviews
  • Amazon Bestsellers Rank: 1,018,562 in Books (See Top 100 in Books)
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Product description

Review

The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential. (Sir Richard Branson, Founder of the Virgin Group)

Read this book to create a company as enchanting as Apple. (Steve Wozniak, co-founder of Apple)

Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs. (Kirkus)

About the Author

Guy Kawasaki is a venture capitalist, serial entrepreneur and the author of nine books, including the bestseller The Art of the Start and Reality Check. Previously he was an Apple Fellow at Apple Computer, Inc and worked on the launch of the original Macintosh in the mid 1980s.



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22 April 2011
Format: Paperback|Verified Purchase
16 people found this helpful
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20 January 2013
Format: Kindle Edition|Verified Purchase
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17 July 2016
Format: Paperback|Verified Purchase
26 October 2013
Format: Paperback|Verified Purchase
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26 August 2013
Format: Hardcover|Verified Purchase
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1 February 2015
Format: Paperback|Verified Purchase
22 August 2012
Format: Paperback|Verified Purchase
3 people found this helpful
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VINE VOICE
12 April 2011
Format: Paperback
3 people found this helpful
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