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Employee Research: How to Increase Employee Involvement through Consultation (Market Research in Practice) Paperback – 6 Jan 2006

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Product details

  • Paperback: 224 pages
  • Publisher: Kogan Page; 1 edition (6 Jan. 2006)
  • Language: English
  • ISBN-10: 0749445408
  • ISBN-13: 978-0749445409
  • Product Dimensions: 15.6 x 1.4 x 23.4 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 2,057,249 in Books (See Top 100 in Books)
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Product description


"Describes how to conduct employee based research that is robust and serviceable in business decisions." -- Reference and Research Book News

"Examines the role that market research can play in processes of communicating with and engaging employees." -- Journal of Economic Literature

"The Market Research in Practice series are excellent publications. They offer students the opportunity to study core topics separately and in depth." -- Graham Webb, Senior Programmes Manager, Marketing, Sales & Retail, Park Lane College, UK

Book Description

Presents methods for increasing employee involvement - and consequently organizational performance

Includes case studies of NatWest, Manpower, Nationwide, John Lewis, Cadbury Schweppes and Compass Group (Australia)

Foreword by David Smith, Ex-Chairman of the Market Research Society

The series is a refresher course on the basics of research - Quirks Marketing Research Review (USA)

The market research series are excellent publications...adopted as core texts on our CIM Research courses - Graham Webb, Senior Programmes Manager, Park Lane College, Leeds

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