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Employee Research: How to Increase Employee Involvement through Consultation (Market Research in Practice) Paperback – 6 Jan 2006
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"Describes how to conduct employee based research that is robust and serviceable in business decisions." -- Reference and Research Book News
"Examines the role that market research can play in processes of communicating with and engaging employees." -- Journal of Economic Literature
"The Market Research in Practice series are excellent publications. They offer students the opportunity to study core topics separately and in depth." -- Graham Webb, Senior Programmes Manager, Marketing, Sales & Retail, Park Lane College, UK
Presents methods for increasing employee involvement - and consequently organizational performance
Includes case studies of NatWest, Manpower, Nationwide, John Lewis, Cadbury Schweppes and Compass Group (Australia)
Foreword by David Smith, Ex-Chairman of the Market Research Society
The series is a refresher course on the basics of research - Quirks Marketing Research Review (USA)
The market research series are excellent publications...adopted as core texts on our CIM Research courses - Graham Webb, Senior Programmes Manager, Park Lane College, Leeds
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