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Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes Paperback – 14 Dec 2016

5.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 220 pages
  • Publisher: Hilborn Civil Sector Press (14 Dec. 2016)
  • Language: English
  • ISBN-10: 192737538X
  • ISBN-13: 978-1927375389
  • Product Dimensions: 15.2 x 1.3 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 147,265 in Books (See Top 100 in Books)
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Product description

About the Author

Marketing and Fundraising Director for UNICEF Italy, Francesco has 20 years of fundraising experience with major nonprofit organizations including UNICEF, UNAIDS, UNHCR, MSF, WWF and the Red Cross. He has raised billions of dollars in Europe, Africa, Asia and Latin America.

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Top Customer Reviews

Format: Paperback
A unique view into neurosciences applied to fundraising and to understand really what drives decision when people give
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 5.0 out of 5 stars 1 review
1 of 1 people found the following review helpful
5.0 out of 5 stars Neuroscience for professional copywriters and fundraisers 26 Jan. 2017
By Tom Ahern - Published on Amazon.com
Format: Paperback
This book would have saved me a LOT of reading had it appeared 15 years ago, when I first began looking for information about neuroscience and the dominant role of emotions in human decision-making. I'm a copywriter, working exclusively with nonprofit clients. Anyway, you're the lucky ones. Because Francesco "Frankie" Ambrogetti has rolled up all the neuroscience and persuasion studies I know about -- and a lot more I hadn't heard about -- into one quick read. I took my new copy to a BBQ joint with blaring punk and breezed through a few absorbing chapters.
5.0 out of 5 stars Everything you need to know about effective fundraising -- with footnotes 18 Jun. 2017
By Jeff Brooks - Published on Amazon.com
Format: Kindle Edition
Okay, you can skip the rest of this review, because this is a book you almost surely need. Click as fast as you can and get this book!

It is packed with tactics and principles that can transform your fundraising from mediocre to mighty.

If you're an experienced fundraiser, you'll be familiar with a lot of it. But this is where Emotionraising really earns its keep: All this stuff is cited and footnoted.

Ambrogetti, a professor of fundraising at Bologna University with real-world fundraising experience, has approached the subject with an academic microscope. Most books about fundraising are based on a practitioner's experience. This one is based on the studies and research behind it.

So when the fundraising deniers raise their voices, you can point to the science behind good fundraising.

Whether you're new to fundraising or you've been around for decades, you'll learn something new and immediately useful. But maybe more important, you'll be strongly equipped to do what works by winning over the doubters.
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