- Paperback: 220 pages
- Publisher: Hilborn Civil Sector Press (14 Dec. 2016)
- Language: English
- ISBN-10: 192737538X
- ISBN-13: 978-1927375389
- Product Dimensions: 15.2 x 1.3 x 22.9 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 147,265 in Books (See Top 100 in Books)
Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes Paperback – 14 Dec 2016
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About the Author
Marketing and Fundraising Director for UNICEF Italy, Francesco has 20 years of fundraising experience with major nonprofit organizations including UNICEF, UNAIDS, UNHCR, MSF, WWF and the Red Cross. He has raised billions of dollars in Europe, Africa, Asia and Latin America.
Top Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)
It is packed with tactics and principles that can transform your fundraising from mediocre to mighty.
If you're an experienced fundraiser, you'll be familiar with a lot of it. But this is where Emotionraising really earns its keep: All this stuff is cited and footnoted.
Ambrogetti, a professor of fundraising at Bologna University with real-world fundraising experience, has approached the subject with an academic microscope. Most books about fundraising are based on a practitioner's experience. This one is based on the studies and research behind it.
So when the fundraising deniers raise their voices, you can point to the science behind good fundraising.
Whether you're new to fundraising or you've been around for decades, you'll learn something new and immediately useful. But maybe more important, you'll be strongly equipped to do what works by winning over the doubters.