- Paperback: 270 pages
- Publisher: Basic Books (11 May 2005)
- Language: English
- ISBN-10: 0465051367
- ISBN-13: 978-0465051366
- Product Dimensions: 13.7 x 1.9 x 20.3 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (21 customer reviews)
- Amazon Bestsellers Rank: 187,897 in Books (See Top 100 in Books)
Emotional Design: Why We Love (or Hate) Everyday Things Paperback – 11 May 2005
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"The book pops with fresh paradigms, applying scientific rigor to our romance with the inanimate. You'll never see housewares the same way again."
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Top Customer Reviews
The first three chapters offer new insightful material which explains how to take into account emotion in design, but the later chapters,'Fun and Games', 'People and Places', and 'Emotional Machines' (read: Robots for everything) really don't seem to go anywhere new.
To be honest, the idea of robots serving up everything does not inspire me in the same way as it does Donald Norman. It just seems like a lot more machinery to maintain and manage, at a time when we need to become more skilful ourselves, rather than deskilling ourselves and handing on our intelligence to machines.
I work with 'smart' buildings, and see just how often machinery breaks down. It's depressing.
Coming back to Donald Norman's book - the fact that it has been put together from a variety of separate sources shows. It is really an edited book of his conference talks and other events, and it would be more honest to sell it like this.
First, according to Norman, there is the behavioral level, that is, how the thing functions. This is how many people, in particular Americans, approach the objects that they buy: if it works and is durable yet not expensive, it is a good deal. Second, there is the visceral level, which is the (perhaps innate and genetically programmed) reaction that a buyer had to the appearence of something bought. It is about beauty, the appearence of safety, and the like. Third, there is the reflective level, which includes the personal associations of the consumer as well as the intended subtexts that a designer might attempt to incorporate. THe latter two are more favored by the design-loving cultural elites in continental Europe, and they are prepared to pay a lot for them as well as discard still-usable goods for the latest fashion. It is an entirely different mentality and linked to personal pleasure and a sense of emotional satisfaction that come from these objects, which blur the line of design and art.
While all products reflect these three levels, more often than not one is favored by any given firm in the product design process. Target goes for level one with its cheap and useful products, but with Graves' and Starck's designer goods is attempting to appraoch the other levels.Read more ›
This book is not up to the same (very high) standard as some of Norman's previous work, but is still an interesting, insightful and easy read. Definitely worth a look!
The suggestion that we might one day all have clever boxes in rooms of our houses, say that showed us how to do auto repairs in the garage, or cook a recipe in the kitchen, seem to have bypassed entirely the concepts of the Internet, Wi-Fi, and LCD flatscreens. Why re-invent the wheel? Similarly, how could a book on the way thought and emotion interact in the design of products possibly neglect to include the Apple IPod? This thing has totally revolutionised consumer electronics but instead we're treated to a chapter about the design of kettles.
There's the kernels of some good ideas in here, but they're not followed through with particularly impressive thinking. I'd be very interested to see someone else tackle this area from a more modern perspective.
Most Recent Customer Reviews
Not a bad book by any means, but it fails to deliver much meaningful insight.
I read this off the back of having loved Norman's predecessor book 'Design of everyday... Read more
When i received the book I realized that the print of both the cover and the pages have been printed with an offset of 21mm from the top and 15mm from the side...Published 15 months ago by Dionysios Klavdianos
The product was exactly what i was expected! 5 star rating!!!Published 19 months ago by Amazon Customer
Very psychology focus and more so than other Don Norman writings. Loved it.Published on 12 Nov. 2014 by RealityShark
Read this while studying design-he's a design hero and well worth a read if it's an area of interest to you.Published on 14 Oct. 2014 by Mrs. Valerie J. Smith
For anyone in any profession, especially Product Design, this book is a bible for truely understanding why us humans behave the way we do when interacting with the objects in the... Read morePublished on 26 Aug. 2014 by Angus Lowe
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