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Emotional Design: Why We Love (or Hate) Everyday Things Paperback – 11 May 2005

4.0 out of 5 stars 23 customer reviews

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Product details

  • Paperback: 270 pages
  • Publisher: Basic Books (11 May 2005)
  • Language: English
  • ISBN-10: 0465051367
  • ISBN-13: 978-0465051366
  • Product Dimensions: 13.7 x 1.9 x 20.7 cm
  • Average Customer Review: 4.0 out of 5 stars 23 customer reviews
  • Amazon Bestsellers Rank: 68,316 in Books (See Top 100 in Books)
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Review

"The book pops with fresh paradigms, applying scientific rigor to our romance with the inanimate. You'll never see housewares the same way again."

Synopsis

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker. Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow. Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

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