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Emarketing Excellence (Emarketing Essentials) Paperback – 8 Jul 2005

4.1 out of 5 stars 7 customer reviews

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Product details

  • Paperback: 360 pages
  • Publisher: A Butterworth-Heinemann Title; 2 edition (8 July 2005)
  • Language: English
  • ISBN-10: 0750663596
  • ISBN-13: 978-0750663595
  • Product Dimensions: 17.8 x 2.5 x 22.9 cm
  • Average Customer Review: 4.1 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: 1,703,366 in Books (See Top 100 in Books)
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Product description

Synopsis

As with the rest of the "Emarketing Essentials" series, the key features of "Emarketing Excellence" are that it is: Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation; Practical - case studies from B2C, B2B, NfP, large and small organisations as practical - UK and European emphasis; Balanced - insights based on industry research, reports and some academic work where appropriate; Also a range of viewpoints - not just the author's view, but also other leading opinion formers; Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date; Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter; Successful - The first ed has sold 3,700 copies. It provides guidance on how to write, edit and publish more effective content for the online readership. It is set out in a clearly structured style to ensure the points being made are easily accessible.

About the Author

A leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. He is the managing director of Marketing Insights Limited and also lectures in e-business at the Universities of Cranfield, Leeds and Warwick.


7 customer reviews

4.1 out of 5 stars

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