- Paperback: 160 pages
- Publisher: Kogan Page; 2 edition (1 Nov. 2000)
- Language: English
- ISBN-10: 0749433825
- ISBN-13: 978-0749433826
- Product Dimensions: 15.7 x 1.3 x 23.2 cm
- Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 4,327,997 in Books (See Top 100 in Books)
- See Complete Table of Contents
Effective Media Relations: How to Get Results (PR In Practice) Paperback – 1 Nov 2000
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A highly practical book aimed largely at the PR practitioner but with insightful advice on how the media works. -- Management Today, July 2002
New third edition with updated information on media law and evaluation
A unique three part guide for quick and easy reference
Insight into the growing importance of e-mail and the Internet --This text refers to an alternate Paperback edition.
Top Customer Reviews
The book is in three sections. The first looks at the media context. It takes the reader through a whistlestop tour of media ownership and law, pays only lip service to the internet and leaves the reader none the wiser about how s/he should factor an understanding of context into a media relations campaign.
The second looks at dealing with the press and makes no reference to the section that precedes it nor to the growing number of online publications and their effect on the media landscape.
The final section - without doubt the best written and most practical - looks at broadcast media, but only considers preparation for interview in any detail as if this is the only way media coverage can be secured by public relations activity on television or radio.
The three key weaknesses of the book are its inability to consider the various media together, its virtual denial of the internet as a media form and the absolute lack of real life examples and case studies to substantiate the points made.