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Effective Media Relations: How to Get Results (PR In Practice) Paperback – 1 Nov 2000

3.5 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 160 pages
  • Publisher: Kogan Page; 2 edition (1 Nov. 2000)
  • Language: English
  • ISBN-10: 0749433825
  • ISBN-13: 978-0749433826
  • Product Dimensions: 15.7 x 1.3 x 23.2 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 4,327,997 in Books (See Top 100 in Books)
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  • See Complete Table of Contents

Product description

Review

‘A highly practical book aimed largely at the PR practitioner but with insightful advice on how the media works.’ -- Management Today, July 2002

Book Description

New third edition with updated information on media law and evaluation

A unique three part guide for quick and easy reference

Insight into the growing importance of e-mail and the Internet --This text refers to an alternate Paperback edition.

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Format: Paperback
This book is part of the IPR series of books which vary as much in subject matter as they do quality. I am afraid to say this is at the lower end of the scale as it does little to inform the PR novice and does nothing to inspire anyone with a modicum of experience.
The book is in three sections. The first looks at the media context. It takes the reader through a whistlestop tour of media ownership and law, pays only lip service to the internet and leaves the reader none the wiser about how s/he should factor an understanding of context into a media relations campaign.
The second looks at dealing with the press and makes no reference to the section that precedes it nor to the growing number of online publications and their effect on the media landscape.
The final section - without doubt the best written and most practical - looks at broadcast media, but only considers preparation for interview in any detail as if this is the only way media coverage can be secured by public relations activity on television or radio.
The three key weaknesses of the book are its inability to consider the various media together, its virtual denial of the internet as a media form and the absolute lack of real life examples and case studies to substantiate the points made.
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Format: Paperback
This book provides a basic introduction to working with the print and broadcast media in the United Kingdom. It starts with an overview of modern press history, including major developments in Germany and France. While this section of the book is interesting and informative, its relationship with the rest of the content is somewhat unclear. The book's hands-on value emerges when the narrative moves onto practical questions, discussing how to deal with print reporters, hold press conferences, issue press releases and prepare for TV and radio interviews. First-timers will appreciate the helpful checklists in this section. We recommend this elementary media relations book to new staffers who are working with the media, particularly in the U.K., and to those who are intrigued by media history.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.5 out of 5 stars 2 reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars Basic introduction to media relations 22 Dec. 2006
By Rolf Dobelli - Published on Amazon.com
Format: Paperback
This book provides a basic introduction to working with the print and broadcast media in the United Kingdom. It starts with an overview of modern press history, including major developments in Germany and France. While this section of the book is interesting and informative, its relationship with the rest of the content is somewhat unclear. The book's hands-on value emerges when the narrative moves onto practical questions, discussing how to deal with print reporters, hold press conferences, issue press releases and prepare for TV and radio interviews. First-timers will appreciate the helpful checklists in this section. We recommend this elementary media relations book to new staffers who are working with the media, particularly in the U.K., and to those who are intrigued by media history.
0 of 1 people found the following review helpful
5.0 out of 5 stars Effective Media Relations: How to Get Results 2 April 2007
By Frances Healy - Published on Amazon.com
Format: Paperback
got it for work- very goodbook, prompt delivery
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