Well beyond the touchy-feely strategy approach, this book explores the details behind the economic reasoning of strategic decisions of the firm. Many examples, and theory that really forms the backbone of strategy. Excelent chapters on dinamics of pricing rivalry, isolating mechanisms of competitive advantage, vertical and horizontal integration, strategic positioning and more. Cover the basics and the advaced strategy knowledge in a well written manner. Very good MBA textbook.
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I purchased this book after a teacher of my MSc course recommended it. I found out that this book contains detailed information on all important subjects that anyone interested in Economics of Strategy (and who doesn't necessarily have already any knowledge on the subject) should know. It is very comprehensive for students especially, without students being the only ones who will find it interesting. A very important feature that this book has is the variety of real-life examples of the practices that you read about, which make you understand better how the theory that you are reading is applied in practice. Additionally, a loud "Bravo!" goes to the authors due to the updated examples that are included and are even dated until 2009 - 2010!