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Economics of Electronic Commerce Textbook Binding – 22 Jul 1997

5.0 out of 5 stars 1 customer review

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Product details

  • Textbook Binding: 656 pages
  • Publisher: QUE; 1st edition (22 July 1997)
  • Language: English
  • ISBN-10: 1578700140
  • ISBN-13: 978-1578700141
  • Product Dimensions: 19.7 x 3.8 x 24.8 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 5,332,120 in Books (See Top 100 in Books)
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Product description

Synopsis

For courses in Electronic Commerce. Electronic commerce clearly crowns the list of technology-related media topics, as evidenced by the abundance of technical and legal literature. However, in virtually all of these publications, economics issues have largely been neglected. The Economics of Electronic Commerce applies standard microeconomic analyses to an entirely new industry-laying the foundation for the development of radically new business models. With detailed analysis to those involved in the actual production, marketing, and distribution of digital information products as well as professionals doing business in the electronic marketplace, this valuable reference demonstrates that businesses that achieve early success from applying these theories will enjoy a distinct competitive advantage in this newly defined world of business.

From the Back Cover

While all other electronic commerce titles focus on "how to," The Economics of Electronic Commerce is the first to present current issues of electronic commerce from an economics perspective. Everyone involved in building electronic commerce applications and systems, as well as Internet consultants and economists, needs this foundational information for the future of the Internet.


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18 March 1998
Format: Textbook Binding
2 people found this helpful
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Most helpful customer reviews on Amazon.com

Amazon.com: 3.6 out of 5 stars 4 reviews
T. Noyes
2.0 out of 5 starsWon't help with your business plan
4 March 2001 - Published on Amazon.com
Format: Textbook Binding|Verified Purchase
2 people found this helpful.
5.0 out of 5 starsMust have book for those opening a virtual storefront!
18 March 1998 - Published on Amazon.com
Format: Textbook Binding
9 people found this helpful.
Caroline Wardle (wardleca@ie.ibm.com)
4.0 out of 5 starsGood overview of the business economics of e-commerce
30 July 1998 - Published on Amazon.com
Format: Textbook Binding

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