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E-commerce Get It Right! - Essential Step by Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-Ups & Small Businesses Paperback – 6 Aug 2011
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About the Author
Thanks for your interest in the book! The contents, insights and practical tips inside come from over 10 years online e-commerce experience. I’ve built up, done business in and subsequently sold 3 e-commerce and information site business networks (total 25 plus sites) all trading profitably. In addition I’ve built, managed,consulted on and SEO engineered as many websites for happy clients. This is my guarantee to you that you are in good hands. Who can best guide you and provide the most effective real life and cutting-edge information for your e-commerce business success? 1) A web agency who builds websites but has never actually sold a product from an e-commerce website to date? 2) A writer or blogger who writes for a living? 3) Or someone who has built e-commerce websites from the ground up, searchengine optimized them to reach top spots in Google, refined them to convert1 in 33 visitors to a sale (the average is only 0.7 in every 100), sold e-commerce websites for big profit and ultimately lived the e-commerce lifestyle 7 days a week for 10 years? This book simplifies and demystifies my best ideas, insights and strategies. It also details the mistakes I made so that you can avoid them and get it right from the start. I‘m not a professional writer. I‘ve written the book from cover to cover and published the book myself. Refusing to use a fancy-pants writer meant that the book has kept its raw edge – it’s important that you feel my enthusiasm. The content is GOLD!
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Top customer reviews
I desperately need a good eCommerce book to take my website to the next stage. I'm getting the visitor's but not the sales. This book didn't give any advice to help improve this situation.
However if you are looking for a deep analysis of eCommerce you can do a lot better, this is for beginners
It's set out in a nice, step by step format, meaning it's easy to take in what is essentially a huge amount of information. Ian first covers the major mistakes people make before breaking down the basic principles to success. He covers everything from building your website to what to look out for when hiring a web designer to marketing, and he even breaks those tips down so even the most inexperienced can learn quickly and easily.
Also included is some great, helpful links and a further reading list which I shall be sure to follow up on. Definitely recommended!