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E-Business and E-Commerce Management by [Chaffey, Dave]

E-Business and E-Commerce Management 5th , Kindle Edition

4.5 out of 5 stars 40 customer reviews

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Product description

From the Back Cover

‘This book provides the most versatile introduction to e-business and e-commerce available. It is understandable by MBA, Masters and undergraduate students alike. It targets students who struggle with technology and converts them into people who aspire to work in the industry’

Ben Clegg – Aston Business School

 

‘I strongly recommendE-Business and E-Commerce Management to my students. It covers a wide range of e-business applications, offers a valuable selection of real-world cases and provides a bank of online resources that really help students to get the most from their course.’

Jenny Backhouse – University of New South Wales, Australia

 

‘This is by far the best coverage on the subject and the companion website is unparalleled.’

Marc Macaluso – Purdue University Calumet, USA

 

Stay ahead! In today’s fast-paced world of continuous technological development and change you need to know the latest thinking on best practice for e-business. In the third edition of E-Business and E-Commerce Management, leading authority Dave Chaffey brings the most up-to-date academic thinking and professional practice together in one place.

This bestselling text covers all aspects of e-business – focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It has a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

Here are just a few reasons why you should read E-Business and E-commerce Management:

·            Learn from in-depth cases on global organisations such as Amazon, the BBC and eBay, on regional companies such as Tesco.com and dabs.com, and on start-ups such as Northwest Supplies and Zopa.com

·            Get the latest on new e-business technologies and ‘Web 2.0’ applications including blogging, Really Simple Syndication (RSS), instant messaging, podcasting, digital TV and mobile marketing

·            Understand the challenges of security in the face of hacking, viruses, SPAM, identity theft, and the legal constraints on data protection, privacy and accessibility

 

·            Keep up with cutting-edge e-marketing and E-CRM techniques, such as affiliate, search engine and viral marketing, and the use of ‘customer personas’ and value analysis

·            Learn a structured approach to plan and implement, assess and improve e-business strategy for different types of organisation.

 

Developed for students studying e-business and e-commerce at undergraduate or postgraduate level, and also used by many business managers, E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.

 

Dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

 

About the Author

Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.


Product details

  • Format: Kindle Edition
  • File Size: 21332 KB
  • Print Length: 768 pages
  • Simultaneous Device Usage: Up to 2 simultaneous devices, per publisher limits
  • Publisher: Financial Times/ Prentice Hall; 5 edition (6 Mar. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00IZ080Y0
  • Text-to-Speech: Not enabled
  • X-Ray for Textbooks:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.5 out of 5 stars 40 customer reviews
  • Amazon Bestsellers Rank: #619,585 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer reviews

Top customer reviews

Format: Paperback Verified Purchase
Great book thanks!
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Format: Paperback
Dave Chaffey's E-Business and E-Commerce Management is a superb text. All the important topic areas are covered in detail, the book is filled with up-to-date case studies, and, perhaps most importantly, is easy-to-read.

The author successfully captivates the reader's attention as they are taken on an information-rich journey, starting with the basics of E-Commerce through to the strategic management of key E-Business functions. The book is ideal for business or IT students who are required to study E-Business as part of their course. Indeed, I purchased the book during my IT degree course and found it indispensable.
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Format: Paperback
Whether a practicing professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business. Whilst one or two areas do assume some prior knowledge, none the less, the author has provided a succinct and comprehensive coverage of all the major topics and elements that make up E-Business.
There are excellent examples provided to illustrate points made and topics discussed.
The B2B case study that runs throughout the text with self assessment exercises in every chapter for the reader to apply the learning from each chapter is a superb idea and provides the reader with the opportunity to synthesize their knowledge as they progress through the book.
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Format: Perfect Paperback
Current, relevant and clearly explained. One of the world's leading experts imparts a deep and multi-layered understanding of online trading. Every professional and every student in either business or technology should read this book. It will deepen your understanding of the environment in which technology and business merge.
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Format: Paperback Verified Purchase
This is a great book. Been reading it for a year and even though I bought it for a specific module while studying Business Information Systems at master lever, I remember myself going back to it for almost every essay I had to write. It is very useful as it covers a wide range of topics and gives you a good understanding of the modern e-businesses and networked organizations. Although it doesn't go in much detail for each topic (besides, each topic could be a book itself), here you can find explanation about many many terms that you will probaply hear or learn about at work (CRM, ERP, VOIP, ...). So it gives you an understanding of how things work in an e-business environment and when you get the actual job you will go back and say...'Hey..I've heard that before'. Really good book.
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Format: Paperback
i am taking a course in hospitality management, at stratford and it has helped me so much, its a bit heavy reading even for my tutor but it tells you what u need to know and it is very factual. there are also many different editions of the book but this is the best. there are no other e business books about at the moment thta are as good as this is.
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Format: Paperback Verified Purchase
Chaffey continues to produce an excellent book on this subject. Whether as novice or experienced practitioner, there is something for everyone in this book.
As the world chief examiner in E-Commerce for the London Chamber of Commerce International Qualifications I recommend this text book as "core-reading"
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Format: Perfect Paperback
This is a fantastic book which acts as an Introduction, in depth and wide ranging guide to all aspects of eBusiness.

It looks and reads like a University textbook and that's the beauty of it.
The diagrams of models and processes are colourful and extremely useful. However some of the data it uses in data tables is woefully out of date when trying to describe present trends.

It could have done without the HTML / web design sections that are too big a subject to do credit in this book.

I recommend this book to anyone with an interest on the subject.
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