Dos Logos Paperback – Illustrated, 30 Sep 2009
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Top customer reviews
There are two points to note, though.
First, the designs are really experimental. There are lots of unusual logo applications. While the logos have style, they lack the elegance, and hence you won't see any big name client examples. Many I guess are designed for short term usage, for events, products, etc.
The other thing is, logos featured from the same design firm have similar styles. While they look different, they feel the same. When I'm looking at a series of logos, sometimes it's hard to tell them apart.
The large number of logos featured makes this a good resource for ideas. However, if you're looking for classy logos, this might not be the book for you.
The paperback actually has a cover that's quite hard, so I won't recommend the hardcover if it cost much more.
In Motion and Games
Political and Social
Art and Unclassifiable
Browsing through the glossy pages of this book you feel inspired by what you see before you. On each of the books 400 or so pages it shows a number of logos which indeed are brilliant. However the main flaw which 'Dos Logos' has is that it gives no information whatsoever about the logo apart from who it was created by. Some logos are quite subliminal and its hard to figure out what they are representing, hence you are only left to admire the logos appearance.
A better approach would have been to show the process of the logo, the brainstorm, rough sketches, development, old designs, etc. I'm glad i bought this book but i feel that a simple paragraph maybe explaining the logo would have gone far in making this book great and not just good.
Most helpful customer reviews on Amazon.com
Just go ahead and buy the 3 books of the series (just like me). Don't be afraid the logos don't are seppareted in themes so one book complements the other.
It impress me because I acctually hate logo books, they are so corporate usually. But these stand up for the creative explorations over style, application and paradigm breaking.
A huge collection of logos, I feel I don't need to buy other books in the genre, all I need is there (i am a designer not a agency director, so don't get me wrong)
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