Have one to sell?
Don't Mess with the Logo: The straight talking bible of branding: The 10 Laws of Better Branding (Financial Times Series) Paperback – 23 Jul 2009
See all formats and editions Hide other formats and editions
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?
About the Author
Jon has worked on some of the biggest names in branding, including Nissan, Sony, Toyota, Disney, Apple and Orange. E is one half of modern artists EDGE & CARR and is also currently a consultant for WHAM. Jon also set up his own company Edgey Ideas in 2006. He still has aspirations to be mildly amusing and was also once stuck in a lift.
Andy is a leading international brand consultant. He moved to Singapore in 2002 to become the managing director of Interbrands South East Asia operations. He now runs his own company specialising in training and development Andy has worked on a wide range of programmes in Japazi Corp, Barclays, BiC, OSIM, Cerebros, FIFA, ATP Tour, London Underground and Roche. Andy makes frequent appearances in the media, on BBC, CNN, and CNBC. He is the co-editor of Uncommon Practice, 2006 which has sold over 13,000 copies since 2002.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
on 4 August 2009
I've read all Andy Milligan's stuff and he always writes both entertainingly and knowledgably about brands. This book takes that all a step further. The book will be of use to anyone in charge of a brand - so anyone in business for themsleves right the way through to the guardians of global enterprises. There are loads of original thoughts on brand differentiation with none of the awful jargon that normally accompanies this subject. If you like people who talk incessantly about 'marketing optimization' or 'new brand paradigms' or who wax lyrical with inpenetrable brand bollocks, don't buy this book. If you like your business books to make you smile and stimulate in plain English, Andy Milligan will do just that. I really enjoyed the book and learnt a lot in to the bargain.
on 14 August 2009
Format: PaperbackVerified Purchase
I've found this gem of a book has top drawer advice from a seasoned professional. It's refreshing to get such practical and insightful advice from a guy who's clearly done some great brand marketing! It helps you avoid all the pitfalls and take better decisions that lead to real results. Definitely worth a read!
on 2 December 2009
As someone new to Branding, I thought the book was full of useful, relevant examples - Dyson, O2, Virgin, BA. From trademarking to customer service the book covers the branding basics in a humourous and engaging way.
on 5 January 2011
As soon as I started reading Edge and Milligan's book on branding I knew I was going to enjoy it because of its engaging humour and tone. It never takes itself too seriously, while managing to deliver some very serious points about branding that were useful to me as an experienced brander and marketer and I can I imagine being a refreshingly clear guide to anyone else who has an interest in brands, whether a student or CEO. I find with most marketing books you read them once then leave them on the shelf to gather dust, but in this case I know I'll keep it handy and refer back to it on a regular basis. Highly recommended!
Would you like to see more reviews about this item?