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Don't Mess with the Logo: The straight talking bible of branding: The 10 Laws of Better Branding (Financial Times Series) Paperback – 23 Jul 2009

4.3 out of 5 stars 7 customer reviews

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Product details

  • Paperback: 240 pages
  • Publisher: Financial Times/ Prentice Hall; 01 edition (23 July 2009)
  • Language: English
  • ISBN-10: 0273714201
  • ISBN-13: 978-0273714200
  • Product Dimensions: 14.4 x 1.5 x 21.8 cm
  • Average Customer Review: 4.3 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: 977,123 in Books (See Top 100 in Books)
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Product description

About the Author

Jon Edge

Jon has worked on some of the biggest names in branding, including Nissan, Sony, Toyota, Disney, Apple and Orange. E is one half of modern artists EDGE & CARR and is also currently a consultant for WHAM. Jon also set up his own company ‘Edgey Ideas’ in 2006. He still has aspirations to be mildly amusing and was also once stuck in a lift.

 

 

Andy Milligan

Andy is a leading international brand consultant. He moved to Singapore in 2002 to become the managing director of Interbrand’s South East Asia operations. He now runs his own company specialising in training and development Andy has worked on a wide range of programmes in Japazi Corp, Barclays, BiC, OSIM, Cerebros, FIFA, ATP Tour, London Underground and Roche. Andy makes frequent appearances in the media, on BBC, CNN, and CNBC. He is the co-editor of Uncommon Practice, 2006 which has sold over 13,000 copies since 2002.


Customer reviews

4.3 out of 5 stars
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on 4 August 2009
Format: Paperback
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on 14 August 2009
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on 2 December 2009
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on 5 January 2011
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on 3 August 2016
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on 24 November 2009
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