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Don't Buy It!: The tricks and traps salespeople use and how to beat them Paperback – 19 Feb 2014
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About the Author
David Craig spent most of his career selling and running sales training courses for some of the world’s best and worst management consultancies. After writing two whistleblowing books, Rip-Off and Plundering the Public Sector, he was blacklisted and so left the profession. Since then he has written several books exposing government corruption, incompetence and waste, including Squandered: How Gordon Brown is wasting over one trillion pounds of our money and Fleeced: How we’ve been betrayed by politicians, bureaucrats and bankers, both of which won the Hammond Whiteley Journalism Award.
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We are just starting to view houses and in preparation I read through the section on Estate Agents first. I'm in business and like to think myself pretty wily when it comes to negotiation but this book flags up so many things to look out for and so many ways in which both buyers and sellers are ripped off that I think just about anyone would let a few slip by if they weren't forewarned. We've only had a few contacts so far through viewings but I've already seen some of the techniques described being applied.
Any prospective seller should read the (perfectly logical) explanation of why estate agents are not really interested in getting the highest price for the seller but shifting properties through their books as fast as possible, why estate agents will put far too high a valuation on a seller's house (only to back-track once they are signed up) and so on and so on. Amongst many other things, buyers need to be aware of the estate agent's "spider's web" and why your conveyancing solicitor and surveyor may not be acting in your best interests.
I don't think I can give a better recommendation for this book than to say that I believe that many people looking to move home really would save themselves thousands of pounds if they read this book BEFORE they put their houses up for sale or started viewing properties.
But, all in all, a very useful book.
As to the style of writing - it is very readable and the information is clearly presented making it a pleasure to read even if the content makes your blood boil.
This is an excellent book and my advice is Do Buy It.
The book is easy to read and understand, and is well worth the tenner or so. It is well presented and as Mr Craig says on his website, will probably save you more than you spend.
It is a good investment - Do Buy It
Some of the points made are obvious but are well explained.
The chapters on estate agents and car salesmen are essential reading.