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Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth Hardcover – 27 May 2010

5.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 224 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (27 May 2010)
  • Language: English
  • ISBN-10: 0137083645
  • ISBN-13: 978-0137083640
  • Product Dimensions: 15.6 x 1.8 x 23.5 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 2,348,017 in Books (See Top 100 in Books)
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Product description


As seen on The New York Times and Wall Street Journal Bestseller Lists.


From the Back Cover

Doing Both shows how Cisco turns business questions into market answers, offering real-life examples that will benefit forward-looking leaders.”

―Jeff Immelt

, Chairman and CEO, GE


“The best business books build around a single idea, often contrarian and counterintuitive. Everyone knows you can’t have your cake and eat it, too. One of the first things you learn at business school is that management is about making difficult choices. Well, not always. This book persuades the reader that in decision making ‘and’ is often better than ‘or.’ Well worth the read.”

―Sir Terry Leahy, CEO, Tesco


“Companies are often confronted with false choices, such as disruptive or sustaining innovation and optimization or reinvention. This book draws on Cisco’s impressive track record over the last decade to illustrate that the correct strategy is always to do both.”

―Ratan Tata, Chairman, Tata Group


“I have a very short personal list of ‘most-admired companies,’ and Cisco is one of them. Its management team has figured out how to break many ‘either-or’ tradeoffs that limit most companies’ abilities to innovate and grow. This book is a lucid, cogent chronicle of how they do this. Your entire management team should read it.” 

―Clayton Christensen, Robert & Jane Cizik Professor of Business Administration, Harvard Business School, and author of The Innovator’s Dilemma


“Insightful recommendations from a key executive within Cisco, the game-changing leader in networking for the Internet.”

―Garth Saloner, Philip H. Knight Professor, and Dean, Graduate School of Business, Stanford University


Doing Both brings together many powerful lessons behind the story of Cisco, a company with a long record of delivering consistent innovation and strong business results. I encourage senior executives to embrace the challenges presented in this thoughtful book.”

―Dominic Barton, Global Managing Director, McKinsey & Company


Over the past seven years, in a highly unstable global economy, Cisco doubled revenue, tripled profits, and quadrupled earnings per share. How? By Doing Both. When companies face key strategic decisions, they often take one path and abandon the other. They focus on innovation and new business at the expense of core businesses or vice versa. They stress discipline and sacrifice flexibility. They focus on customers and ignore partners. And they struggle. There is a better way: Doing Both. Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other. In this book, Cisco Senior Vice President Inder Sidhu explains why “doing both” is today’s best strategy. Then, drawing on Cisco’s hardwon insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, Inder presents a complete blueprint for “doing both” in your organization, too.


Win by Doing Both!

• Sustaining and Disruptive Innovation

• Existing and New Business Models

• Optimization and Reinvention

• Satisfied Customers and Gratified Partners

• Established and Emerging Countries

• Doing Things Right and Doing What Matters

• Superstar Performers and Winning Teams

• Authoritative Leadership and Democratic Decision Making

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Customer reviews

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Top customer reviews

30 November 2010
Format: Hardcover

Most helpful customer reviews on 4.4 out of 5 stars 54 reviews
Robert Kirk
4.0 out of 5 starsInteresting story of constant reevaluation
9 March 2013 - Published on
Format: Hardcover|Verified Purchase
S. Pollock
5.0 out of 5 starsDoing Both: How Cisco Captures Today's Profits and Drives Tomorrow's Growth
4 September 2010 - Published on
Format: Hardcover|Verified Purchase
2.0 out of 5 starsmixed feelings
18 July 2014 - Published on
Verified Purchase
DrProactive Randy Gilbert
5.0 out of 5 starsA Living Example of why "Both-And" wins over "Either-Or"
25 July 2010 - Published on
Format: Hardcover|Verified Purchase
2 people found this helpful.
C. Hartman
5.0 out of 5 starsUnique Insights and Lessons Not To Be Missed
9 July 2010 - Published on
Format: Hardcover|Verified Purchase
One person found this helpful.

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