Dogfight: How Apple and Google Went to War and Started a Revolution Hardcover – 12 Nov 2013
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‘Reshapes the way we think about technology’ Observer Tech Monthly, Book of the Month
‘Every half generation there is a revolution in Silicon Valley that turns the world on its ear. In the 1980s there was the PC. In the 1990s there was the Internet browser. Now in the 21st Century there is the smartphone. In ‘Dogfight’, Fred Vogelstein supplies a riveting and previously untold account of how Apple and Google came to dominate this new world – and became mortal enemies’ Chris Anderson, former editor-in-chief, Wired, author of ‘The Long Tail’
‘This is a big book. Not in size but in scope. It is not just a business book … Fred Vogelstein has written a crisp and compelling narrative about how the digital earthquake disrupts all companies in the communications business, be they young or old, and how it upends many of our familiar habits. If you want to understand why the ground you are standing on is unsteady, and what the future might look like, read this superb book’ Ken Auletta, author of ‘Googled: The End of the World as We Know It’
‘No battle in the business world is more important than Apple versus Google in the quest for smartphone supremacy, and now Fred Vogelstein has provided the essential blow-by-blow. Dogfight has teeth!’ Steven Levy, author of ‘In the Plex: How Google Thinks, Works and Shapes Our Lives’--This text refers to the Paperback edition.
About the Author
Fred Vogelstein has reported on the technology world’s greatest rivalry for more than a decade and enjoys rare access to its major players. He is a contributing editor at Wired magazine, where he writes about the world of high-tech business and finance. His writing has appeared in Fortune magazine, the New York Times Magazine, and the Wall Street Journal.--This text refers to the Paperback edition.
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Top Customer Reviews
As someone who has followed the subject matter of this book closely for as many years as the author, if not more, I found this to be a decent book, but far from a great one. It tells the story from both sides, and that was pretty well done as far as it went, but nothing new or extraordinary emerged. One of the central themes in the book is that the winner of any patent wars nearly always becomes the dominant player, and numerous historic examples were cited.
In the patent wars between iOS and Android, Apple is comprehensively trouncing Google and its Android Licensees yet the author comes to the puzzling conclusion, contrary to his own theory, that Google now has the upper hand. In the short time since this book was published I would suggest that things have moved even more decisively in Apple's favour. Apple have won again at the patent retrial in Northern California. They've also had an incredibly successful global launch of iPhone 5s/5c, iPad Air and Retina iPad Mini, whereas Samsung's Galaxy S4 seems to be performing well below expectations, Samsung themselves appear to have peaked and in the US Apple now commands a greater share of the US Smartphone market than all of the hundreds of Android handsets and their makers combined. In addition Google and its licensees seem to be very scared indeed of the lawsuits that have recently been issued by the Rockstar consortium, and I quote:
'Google's complaint contains a lot of rhetoric, accusing Rockstar of having "placed a cloud on Google's Android platform" and threatening "Google's business and relationships with its customers and partners, as well as its sales of Nexus-branded Android devices".Read more ›
The book claims to record the factors that governed behaviour of the top people in the World's largest IT businesses.
It is full of intrigue and illustrates how quality (always) wins out over price. The significance of vision+creativity+commitment comes through time after time.
To what extent it is historically accurate remains an unknown. Despite that, the author presents scenarios that are both stimulating and plausible.
It will appeal to those who like to investigate 'why' questions.
Most Recent Customer Reviews
One of best tech history books I've read. Particularly enjoyed the chapter about how the iphone was held together with gum for its 1st demo at macworld.Published on 27 April 2014 by Mossy
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