Buy Used
+ £0.00 delivery
Used: Good | Details
Sold by Greener_Books
Condition: Used: Good
Comment: **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Follow the Author

Something went wrong. Please try your request again later.

Does It Matter?: Information Technology and the Corrosion of Competitive Advantage Hardcover – 18 May 2004

3.9 out of 5 stars 6 customer reviews

See all 3 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
£43.95 £0.01
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
    Windows Phone

To get the free app, enter your mobile phone number.


Product details

  • Hardcover: 224 pages
  • Publisher: Harvard Business Review Press; First Printing edition (18 May 2004)
  • Language: English
  • ISBN-10: 1591394449
  • ISBN-13: 978-1591394440
  • Product Dimensions: 15.2 x 1.3 x 24.8 cm
  • Average Customer Review: 3.9 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: 642,405 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description


This is a bold and controversial manifesto on where information technology is headed, how its role in business strategy will dramatically change, and what this all means for business managers and IT suppliers. "Does IT Matter" provides the first cogent explanation of IT's dramatically changing business role, its levelling influence on competition, and the practical implications for business managers and IT suppliers. A convincing manifesto on one of the most important business phenomena of our time, "Does IT Matter?" will play a central role in our ongoing debate about the future of IT.

From the Author

In May 2003, I published an article entitled "IT Doesn’t Matter" in the Harvard Business Review. Described as "the rhetorical equivalent of a 50 megaton smart bomb" by one newspaper, the article challenged the conventional wisdom that information technology has become increasingly important as a strategic weapon in business. In fact, I argued, IT is becoming less and less important to business strategy as it becomes more powerful and more widespread. Some of the leading figures in the technology industry quickly attacked the article. Microsoft CEO Steve Ballmer dismissed it as "hogwash," while Hewlett-Packard CEO Carly Fiorina called me "dead wrong." But the debate over my ideas only intensified as the year progressed, with articles appearing in publications as diverse as the New York Times and Fortune, BusinessWeek and Newsweek, the Washington Post and CIO.

In Does IT Matter? Information Technology and the Corrosion of Competitive Advantage, I offer a broader and deeper analysis of the role of IT in business and commerce. Taking into account the myriad responses to the original article, both positive and negative, I examine the particular technological, economic, and competitive characteristics of computer and communications hardware and software that guide their evolution and determine their fate. Through a series of historical and contemporary examples, I show how these characteristics combine to push all new IT innovations to rapidly become part of the shared business infrastructure, neutralizing their ability to provide competitive advantage to any one firm.

I also discuss the practical implications for how companies approach IT management, laying out a new framework for assessing potential IT investments based not only on their likely return on investment but also on the competitive responses they’re likely to engender. Business and technology managers will come away from the book with a fresh and coherent perspective that will help them make sense of – and derive real value from - the enormous sums of money they devote to information technology. The time has come, I argue, to apply real discipline to IT management, to turn the IT infrastructure into a stable, efficient, and reliable foundation for running a business.

Beyond IT management itself, the book also examines the influence of the new IT infrastructure on other traditional sources of competitive advantage. Again taking issue with the common wisdom, I will show that many of the current assumptions about process automation, outsourcing, partnering, and virtual business are simplistic and dangerous. Companies that act on the assumptions are more likely to destroy advantage than create it.

Given the world economy’s heavy reliance on information technology, I believe these are subjects of importance to everyone. I have therefore written the book in straightforward prose, avoiding the jargon that makes much of the current writing on computer systems dense and obscure. I think anyone who buys, sells, manages, or uses IT – or invests in companies that do – will find the book invigorating and useful. I hope you’ll agree.

- Nicholas G. Carr

See all Product description

What other items do customers buy after viewing this item?

6 customer reviews

3.9 out of 5 stars

Review this product

Share your thoughts with other customers

20 June 2017
Format: HardcoverVerified Purchase
16 July 2004
Format: HardcoverVerified Purchase
7 people found this helpful
Comment Report abuse
27 February 2015
Format: HardcoverVerified Purchase
17 February 2014
Format: HardcoverVerified Purchase
20 May 2009
Format: Hardcover
One person found this helpful
Comment Report abuse
24 April 2009
Format: Hardcover
2 people found this helpful
Comment Report abuse

Would you like to see more reviews about this item?