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The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking by [Monahan, Tom]
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The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking 1st Edition, Kindle Edition

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Product description


An "Adweek" book. Master the techniques that top companies use to spark creativity. In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising, Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking[trademark], 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

From the Inside Flap

New ideas drive business. Creative marketing ideas! Breakthrough advertising ideas! Revolutionary customer service ideas! In all corners of industry in today′s blisteringly fast–paced global economy, every dominant company owes its success to ideas generated by nimble minds. Do you and the people you work with generate an abundance of innovative ideas whenever you need them? You will now.

The Do–It–Yourself Lobotomy isn′t brain surgery. It′s a surprisingly simple tool kit of easy–to–learn techniques that let you open up your mind, grease the skids of innovation, and mine fresh ideas from the bottomless well of your own imagination.

Creativity coach par excellence Tom Monahan shows you how to tap into your imagination with handy tools like 100 MPH Thinking(TM), 180° Thinking(TM), Intergalactic Thinking(TM), and Ask a Better Question(TM). He′s used these mental implements to help more than 100,000 people break free from traditional thinking and painlessly produce sparklingly novel ideas.

Already boosting creativity at hundreds of companies, including Virgin Atlantic, Hasbro, Frito–Lay, Dunkin′ Donuts, Capital One, and Benjamin Moore, The Do–It–Yourself Lobotomy shows you how to develop your great ideas, recognize and reject bad ideas when you get them (and you will), sell your daring ideas, and get the people around you to start producing ideas of their own.

Let your creativity out of the closet and start generating vibrant new ideas for new products and services, product names, advertising, promotions, business operations–whatever you need. The Do–It–Yourself Lobotomy doesn′t hurt a bit, and the success you′ll achieve feels even better.

Product details

  • Format: Kindle Edition
  • File Size: 4452 KB
  • Print Length: 240 pages
  • Publisher: Wiley; 1 edition (11 May 2007)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B000PY4KB6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,945,895 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on 3.4 out of 5 stars 20 reviews
Eric K. Purtee
4.0 out of 5 starsI Got My Lobotomy - You Should Too
26 August 2016 - Published on
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One person found this helpful.
Jon D.
4.0 out of 5 starsGreat ideas for how to nurture creative ideas
16 May 2013 - Published on
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Phay Han
4.0 out of 5 starsGreat book for advertising creatives
16 February 2014 - Published on
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A. Maxham
1.0 out of 5 starsNot nearly as impressed w/the author as he is w/himself
6 August 2003 - Published on
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69 people found this helpful.
5.0 out of 5 starsAn excellent book
18 April 2014 - Published on
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