From the Inside Flap
The Do–It–Yourself Lobotomy isn′t brain surgery. It′s a surprisingly simple tool kit of easy–to–learn techniques that let you open up your mind, grease the skids of innovation, and mine fresh ideas from the bottomless well of your own imagination.
Creativity coach par excellence Tom Monahan shows you how to tap into your imagination with handy tools like 100 MPH Thinking(TM), 180° Thinking(TM), Intergalactic Thinking(TM), and Ask a Better Question(TM). He′s used these mental implements to help more than 100,000 people break free from traditional thinking and painlessly produce sparklingly novel ideas.
Already boosting creativity at hundreds of companies, including Virgin Atlantic, Hasbro, Frito–Lay, Dunkin′ Donuts, Capital One, and Benjamin Moore, The Do–It–Yourself Lobotomy shows you how to develop your great ideas, recognize and reject bad ideas when you get them (and you will), sell your daring ideas, and get the people around you to start producing ideas of their own.
Let your creativity out of the closet and start generating vibrant new ideas for new products and services, product names, advertising, promotions, business operations–whatever you need. The Do–It–Yourself Lobotomy doesn′t hurt a bit, and the success you′ll achieve feels even better.