- Paperback: 320 pages
- Publisher: Virgin Books (28 July 2011)
- Language: English
- ISBN-10: 0753539993
- ISBN-13: 978-0753539996
- Product Dimensions: 14 x 2.3 x 21.6 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (67 customer reviews)
- Amazon Bestsellers Rank: 101,428 in Books (See Top 100 in Books)
Do It! or Ditch It Paperback – 28 Jul 2011
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"The must-read book for every entrepreneur at all stages of business building, particularly before big ideas are launched." (James Caan, founder and CEO of Hamilton Bradshaw)
"Definitely a book for those serious about achievement. Clear, direct and inspiring. Just do it and reap the rewards." (Richard Denny, author of Selling to Win)
Eight steps to business success from the millionaires' mentorSee all Product description
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Top Customer Reviews
This idea generation is not a bad thing, but it can be wasteful. After all if you're thinking about the next possible grand leap for your business, you're not thinking about the here and now which might be just as productive. What is needed is a way to spring clean your mind and focus on the activities that are going to make a tangible difference.
Although the focus that readers will infer from this book is one of economics and of business, the concepts provided will work in any area of life where indecision is rife. The important thing is getting into the mindset of making a worthwhile decision that will help you.
The value in this book is its interactive nature. There are sheets that have to be filled in that will hopefully disgorge a plan of action, or in comparison, a certainty that your idea was never going to work. This book is more of a workbook than a typical business book. This is to Bev James's credit. The whole focus on the book is to energise the reader into doing the stuff that is worth doing, and ditching the stuff that will only distract you.
Do it or Ditch it, is a call to arms for the post-recession world. There are many things that you can do, but the important thing is to find that thing that you know you can do. Only this will enable us all to be successful and to benefit from our decisions.
With its red, black and white branding, this is a book that wants to be noticed. There is no danger of ignoring its content as well. Bev James has written a book to clear the cobwebs out of your brain, to allow you to concentrate on the things that you are actually going to get around to do
There is certainly much sense in analyzing your own behavior and motivation before launching a business idea. Your idea may be great, but if you lack the needed personality traits or the perseverance, failure is as likely with a good as with a poor business idea. This book stresses that. It does not give much insight into the 'how' of starting your business, but its focus on the 'why' sets it apart from other books.
This book also unintentionally proves that a less-than-perfect product can still sell, if supported by sufficient marketing effort. I'll be kind and count that as one of its qualities.
The author is a so-called neuro-linguistic programming master, i.e. one of many varieties of quacks, and uses an annoying style of writing. For example, the title of the book is repeated throughout the work with capitals an astonishing number of times. Add to that many acronyms for the sake of acronyms - typical of `guru talk'- and you end up with a pretty annoying style. The overall result is that, as a reader, I felt like being continuously shouted at, or brainwashed with doublespeak, which I suppose is part of being neuro-linguistically programmed.
To make things worse, the author's early life and rather pedestrian business achievements, which she spends considerable time proudly recounting, are boring and uninspiring. The pages where she actually endeavors to provide tangible advice, or useful checklists, are often led-in by unnecessary build-up, hyping how "incredibly powerful" her next tool is going to be. If, like me, you dislike authors who overuse superlatives to sell their often trivial insights, this book will not be an easy read.Read more ›
It's also a good read for those seeking to understand communication and relationships. DISC is the common thread through the book. It is a great tool for understanding, communicating and influencing people. So if you're struggling in the workplace or with making the impact you desire - read it.
The way it's written makes so much sense. A very pragmatic, common sense approach makes it a compelling read. A compelling read isn't something you'd normally assign to a book of this nature, I usually think "compelling", "novel", but Bev makes this so interesting, you can't wait to read on!
Certainly if you're thinking about setting up a business read this!
Everyone needs a copy of Do It or Ditch It!
Most Recent Customer Reviews
book was clearly used - it was drawn in and marked all over; with ripped pagesPublished 12 months ago by Falco
I was gripped by this from start to finish. I'm an employee, I don't run my own business, but I still found much of value in the book. It's very fluently written and concise. Read morePublished 16 months ago by Miss E Furniss
To be honest, I have not read the book... which you might think is a bad start to write a review!
However, yesterday I attended the first of a two days free seminar... Read more