Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Kindle Price: £32.29

Save £1.70 (5%)

includes VAT*
* Unlike print books, digital books are subject to VAT.

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series) by [Dru, Jean-Marie]
Kindle App Ad

Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series) Kindle Edition

4.3 out of 5 stars 6 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
£32.29

Length: 252 pages

Kindle Books from 99p
Load up your Kindle library before your next holiday -- browse over 500 Kindle Books on sale from 99p until 31 August, 2016. Shop now

Product Description

Review

"The impact this work has had on the industry is visible everywhere" (The Drum, October 17th 2008)

From the Inside Flap

disruption Disruption? It′s nothing new. Just look at any of the breakthrough business ideas of the last thirty years–from Federal Express overnight delivery to Saturn′s fixed sticker price–and you′ll see a perfect example of the principle of disruption in action. Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it clearly, reproduce it to create your own business breakthroughs, and make it an integral part of how your company operates? Probably not–unless, of course, you′re already familiar with the principles and practices spelled out in Disruption, the groundbreaking new book by global advertising and marketing authority Jean–Marie Dru. To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It′s about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It′s about spearheading change rather than reacting to it. In Disruption, Dru shows you how to harness the enormous potential of this concept. He introduces innovative strategies for breaking down creative barriers and shows you how to analyze traditional approaches from new perspectives. Next, he provides valuable tools for identifying and cataloging conventions, including "what if," "multicultural analysis," and the "disruption bank." He then demonstrates–with the help of dozens of galvanizing examples from around the world–how to apply this knowledge systematically to create innovative competitive strategies, marketing campaigns, and operations plans that can revitalize your company or department. Disruption is must reading for all advertising and marketing professionals, as well as businesspeople who understand the value of creativity.

Product details

  • Format: Kindle Edition
  • File Size: 2604 KB
  • Print Length: 256 pages
  • Publisher: Wiley; 1 edition (21 April 2008)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B000W102QE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.3 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: #890,908 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images or tell us about a lower price?

Customer Reviews

4.3 out of 5 stars
Share your thoughts with other customers

Top Customer Reviews

Format: Hardcover Verified Purchase
This is one of the finest books on advertise ever written. Unfortunately it was originally written in French and the translated which makes for tough going as the transcreation was awful. Wouldn't be without it though, to remind me why I do what I do, the way I do it. Great for helping develop your own opinion - which is the most powerful thing for a creative.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
Because Dru unnaturally confines his topic in the world of advertising (and a very P&G-centric one at that) the result is much more superficial and less actionable content than the brilliant 'Eating the Big Fish' by Adam Morgan. Don't waste your time with Disruption - go fishing instead.
Comment 5 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
Why there are only few different and successful advertising campaigns even though everybody is talking about the differentiation in advertising meeting, planning book and creative meeting. This book shows how to develope the different and effective advertising campaigns you wish to create. The concept of this book is so clear and easy to understand. Most of all, over 100 disruptive campaign cases are the heart of this book. I could understand the strategic background of numerous great advertising campaigns which I have seen before in real advertising field.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
click to open popover