- Prime Student members get £10 off with a spend of £40 or more on Books. Enter code SAVE10 at checkout. Enter code SAVE10 at checkout. Here's how (terms and conditions apply)
Disney Stories: Getting to Digital Paperback – 9 May 2014
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Special offers and product promotions
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?
An affectionate portrait of how 'the mouse' learned to use the mouse.
-- Alan Kay, President, Viewpoints Research Institute
About the Author
Newton Lee is CEO of Newton Lee Laboratories, president of the Institute for Education, Research, and Scholarships, and founder and co-editor-in-chief of ACM Computers in Entertainment. During a decade of tenure at Disney Online from 1996 to 2006, he led the technical team of the Disney Online Games Group in producing over 100 online games and activities for Disney's websites including Disney.com and Disney’s Blast.
Krystina Madej is Visiting Assistant Professor at the School for Literature, Culture and Communication at Georgia Institute of Technology, Atlanta, and Adjunct Professor with the School for Interactive Arts and Technology at Simon Fraser University, Vancouver. For many years her research interest has been the characteristics of narrative that create meaning, especially those that are shared across print and digital media. Before returning to academia in 1999 she enjoyed a successful career as a communications designer.
Most helpful customer reviews on Amazon.com
The booked talked about how Disney progressed not only digitally but also with analog and narrative. The digital aspect revolutionized and grew its popularity, it contributes greatly to the “Disney” we know and love today in more than one-way. However, something fascinating that I picked up on, was the tone of the writer when in discussion of digital media. Initially when first reading this book, I wondered about where the writer stood in contributing to this knowledge. How factual was what I was reading? When I soon found out that they had worked with Disney for sometime, I began to understand more where the perspective was coming from.
The writer; Newton Lee had been a key engineer for Walt Disney’s Internet group. His recollection of Disney when he was working there were the focus on this book entirely. It went in to full detail about subjects like web presence, software used and created by Disney, the development of websites and productions and much more! The book covers all aspects digital but in a way that keeps readers tied in. I have read books about media, digital revolution, computer technology, and such that can easily become dry with spiting out facts and sentences that make the read feel like a task and less of an enjoyment. It also cover’s the business side of things, the success within the industry, distribution and merchandising. We also read a bit about the theater to home transformation. When movies were only visible in theaters but then transformed to DVDs which allowed us to take that story home and watch it in the comfort of our PJs; not just once but as many times as we please. This book covers these aspects but keeps returning to the big picture of Disney itself, which is why it makes for an exciting read.
Being a filmmaker, I admire the books focus on storytelling and how it’s traveled. To break down all that we’ve evolved from to a simple word; Storytelling could not sum it up any better. Storytelling is a form of communication. It’s something us filmmakers constantly analyze in our heads; who is going to enjoy our story, who is actually going to watch it, is it going to spread, how will I communicate what I’ve made with others around me? Questions on questions could grow about the word storytelling. But it’s understood by this writer; that there is great importance in telling each other what we have made, what we believe in, and who we are through story telling. As the way we tell stories improves, the beauty in how we can communicate and get our points across, becomes more clear and more valued.
Overall, I am impressed with what I read. I understood the aspects where the digital world grew and its importance but I enjoyed the writer’s perspective on storytelling and the detail within how it was done at Disney. The history and innovative moves will keep you wanted to read more. I recommend this book to anyone as a wonderful addition to their list of books to read!