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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity by [McGrath, Rita Gunther, Macmillan, Ian C.]
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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity Kindle Edition

3.0 out of 5 stars 2 customer reviews

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Length: 256 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

A practical approach to the process of new business venturing. This makes for a welcome addition to the strategist's bookshelf.
--Strategy & Leadership, September 1, 2009

About the Author

Rita Gunther McGrath is Associate Professor of Management at Columbia Business School.

Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters and The Entrepreneurial Mindset.


Product details

  • Format: Kindle Edition
  • File Size: 3496 KB
  • Print Length: 256 pages
  • Publisher: Harvard Business Review Press (16 Mar. 2009)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004OEIOCO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 3.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #435,670 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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TOP 100 REVIEWERon 24 March 2009
Format: Hardcover
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on 17 April 2009
Format: Hardcover
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Amazon.com: 4.0 out of 5 stars 15 reviews
5.0 out of 5 starsgood examples from book
on 5 September 2013 - Published on Amazon.com
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4.0 out of 5 starsGreat book
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5.0 out of 5 starsHow to develop and execute business cases in an environment of uncertainty
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4.0 out of 5 starsCovers the same territory
on 30 April 2009 - Published on Amazon.com
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5.0 out of 5 stars"All truths are easy to understand once they are discovered; the point is to discover them." Galileo Galilei
on 24 March 2009 - Published on Amazon.com
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