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Comment: Used, print-on-demand copy; picture reproduction is of lower quality. Text clean, light usage wear to pages. Some creasing and scuffing to cover. Next working day despatch.
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The Discourse of Advertising (Interface) Paperback – 19 Jul 2001

5.0 out of 5 stars 1 customer review

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Frequently bought together

  • The Discourse of Advertising (Interface)
  • +
  • Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)
  • +
  • The Language of Advertising: Written Texts (Intertext)
Total price: £63.93
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Product details

  • Paperback: 272 pages
  • Publisher: Routledge; 2 edition (19 July 2001)
  • Language: English
  • ISBN-10: 0415234557
  • ISBN-13: 978-0415234559
  • Product Dimensions: 15.6 x 1.6 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 685,486 in Books (See Top 100 in Books)
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Product description


The Discourse of Advertising is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, etc.). The balance between theory and practice is excellent. Advertising examples are mostly recent, and taken from a variety of supports (e.g. billboards, Internet, TV, magazines). The application of theoretical concepts to ads and literature provides a better understanding of these concepts, and especially allows for the distinction between the two genres. An excellent introductory tool not only to the field of advertising but also to the larger field of discursive studies in general, provided that instructors complete it with examples of ads particularly meaningful for their students..

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26 September 2005
Format: Paperback
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