Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Audio Cassette – Audiobook, Unabridged

4.6 out of 5 stars 20 customer reviews

See all 18 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
Audio Cassette, Audiobook, Unabridged
£20.63 £35.62
--This text refers to an out of print or unavailable edition of this title.
click to open popover


What other items do customers buy after viewing this item?

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



60 Kindle Books for £1
Browse our selection of Kindle Books discounted to £1 each. Learn more

Product details

  • Audio Cassette
  • Publisher: Soundelux Audio Publishing; Unabridged edition (April 1995)
  • Language: English
  • ISBN-10: 1559351640
  • ISBN-13: 978-1559351645
  • Product Dimensions: 11.4 x 3.2 x 18.4 cm
  • Average Customer Review: 4.5 out of 5 stars 20 customer reviews
  • Amazon Bestsellers Rank: 9,338,663 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Product description

From the Back Cover

Why is it that Casio can sell a calculator more cheaply the Kellogg's can sell a box of cornflakes? Why can FedEx ‘absolutely, positively’ deliver your package overnight but airlines have trouble keeping track of your bags? How is it that some companies are reinventing competition in their markets – setting new standards of quality, innovation and customer service – while others are seemingly oblivious to the changing world around them?

'The Discipline of Market Leaders' presents a deceptively simple thesis: that successful companies excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single ‘value discipline’ – best total cost, best product, or best total solution – and literally build their organisation around it.

Through detailed case studies of some of the world's best-knowncompanies, the authors examine the implications of each discipline from an operating standpoint, offering step-by-step guidance on choosing and implementing the right one, which will enable companies to stake their claim to market leadership.

A chapter featuring European companies, including Marks&Spencer, Whitbread and British Airways, has been specially written for this paperback edition.

‘Move over Michael Porter! You'll find it hard to put down this book, and even harder not to change your company after reading it’.
PHILIP KOTLER

‘Another cracker from CSC Index… Highly recommended’.
MANAGEMENT CONSULTANCY

--This text refers to an out of print or unavailable edition of this title.

About the Author

Fred Wiersema is a leading business strategist and consultant to high-performance companies. He is senior vice-president of CSC Index, the international management consulting firm known for its pioneering approaches to business strategy, reengineering and large-scale change. He has been featured in ‘Fortune’, ‘Business Week’ and various leading European business publications.

--This text refers to an out of print or unavailable edition of this title.


Customer reviews

Top customer reviews

on 30 October 2017
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
on 26 November 2004
Format: Paperback
0Comment| 15 people found this helpful. Was this review helpful to you? Report abuse
on 12 November 1998
Format: Paperback
0Comment| 11 people found this helpful. Was this review helpful to you? Report abuse
on 16 April 1999
Format: Paperback
0Comment| 3 people found this helpful. Was this review helpful to you? Report abuse
on 14 June 2004
Format: Hardcover
0Comment| 2 people found this helpful. Was this review helpful to you? Report abuse
on 9 September 2002
Format: Paperback
0Comment| 2 people found this helpful. Was this review helpful to you? Report abuse

Would you like to see more reviews about this item?

Most recent customer reviews

Where's My Stuff?

Delivery and Returns

Need Help?