- Format: Kindle Edition
- File Size: 1979 KB
- Print Length: 83 pages
- Publisher: Edinburgh Institute for Collaborative & Competitive Advantage; 1 edition (25 Aug. 2016)
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B01JPNM9HO
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Average Customer Review: 16 customer reviews
- Amazon Bestsellers Rank: #553,908 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Direct!: Sell More using Superior Direct Mail Marketing, Create Compelling Sales Copy, Increase Your Campaigning Effectiveness and Competitive Offer, and ... (The Competitiveness Series Book 1) Kindle Edition
|New from||Used from|
|Length: 83 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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Top customer reviews
So, when I can download a 'book' (it's less than 100 pages long) for free, via Amazon Kindle, then I'm going take up the offer.
But, as the saying goes, there's no such thing as a free lunch. Unfortunately I have 'spent' something. My time. And I've wasted it too because I was suckered into looking at this.
Whilst this book is well meaning and full of enthusiasm, it isn't great. In fact, it's pretty bad. It's poorly written, the content average at best and the formatting all over the place.
However, I feel most cheated because the author sent me an unsolicited email (spam) promoting his book. And, although we'd connected on LinkedIn, I don't remember asking for any emails from him. But that's apparently OK because, in the footer of his email to me he states:
"You are a principal, direct and valued contact, on my personal list, and using mailchimp to keep you posted!"
Now, it's nice to be described as 'valued' don't you think? Makes me feel all warm and fuzzy inside.
Although, that description of me doesn't stack up when you consider that the email was addressed to <<First Name>>. The final irony is that Chapter 7 of the book is titled 'Making it Powerful by Making It Authentic'.
Note only does David take you step by step through the process of creating Direct Mail your customers and prospect will actually want he also explains how taking a better approach to your Direct Nail campaign you can lower your marketing costs. But what I really like about the book is that David does not waffle and pad out the book. He includes what you need to know, provides additional material through links to online resources and takes up as little of your value time as necessary. Just what you want if you are busy running your business.
Lots of advice to heed and will certainly make your reevaluate how, why and when you should use direct marketing.
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