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Digital marketing books for startup businesses

Dr. Dave CHAFFEY "E-marketing author, consultant and speaker"
 
Internet Marketing: How to Get a Website that Works for Your Business
Internet Marketing: How to Get a Website that Works for Your Business
"A good practical guide covering site creation and promotion in Google. Weak on social media."
Quick Win Digital Marketing
Quick Win Digital Marketing
"A great Q&A format if you're less familiar with marketing. I know Annemarie as an experienced marketer, so great advice"
Quick Win Marketing: Answers to Your Top 100 Marketing Questions
Quick Win Marketing: Answers to Your Top 100 Marketing Questions
"Covers social marketing well."
Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide (Business)
Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide (Business)
"You may know the owner of WilsonWeb  - this is great for strategy framework but you'll need the others above for practical tips"
Little e, Big Commerce: How to Make a Profit Online (Virgin Business Guides)
Little e, Big Commerce: How to Make a Profit Online (Virgin Business Guides)
"An old book, but covers the strategic principles of targeting and positioning online which remain valid"
Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There
Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There
"A good practical guide on SEO which can be used by small businesses"
Advanced Web Metrics with Google Analytics
Advanced Web Metrics with Google Analytics
"You'll need to configure Google Analytics right and understand the reports - Brian Clifton's book will help you do this"
eMarketing eXcellence: Planning and Optimising your Digital Marketing (Emarketing Essentials)
eMarketing eXcellence: Planning and Optimising your Digital Marketing (Emarketing Essentials)
"Of course, I have to include my own book. Written mainly for existing businesses small to large it's reviews reflect the range of topics you need to plan for and manage."
e-Marketing Intelligence - Transforming Brand and Increasing Sales  - Tips and Tricks with Best Practices
e-Marketing Intelligence - Transforming Brand and Increasing Sales - Tips and Tricks with Best Practices
"A more practical/technical book than the others, particularly good on email marketing and SEO, but not analytics"