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Digital Wars: Apple, Google, Microsoft and the Battle for the Internet Paperback – 3 Mar 2012

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Charles Arthur (Author)
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Charles Arthur (Author)
4.0 out of 5 stars 22 customer reviews
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Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
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Product details

  • Paperback: 272 pages
  • Publisher: Kogan Page; 1 edition (3 Mar. 2012)
  • Language: English
  • ISBN-10: 0749464135
  • ISBN-13: 978-0749464134
  • Product Dimensions: 15.7 x 2.1 x 23.4 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Bestsellers Rank: 847,071 in Books (See Top 100 in Books)

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Product Description

Review

"A fascinating peek inside the three most important companies of the 21st century." (Barry Collins, PC Pro)

"Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our time." (Aleks Krotoski)

"Rarely do I enjoy books as much as Charles Arthur's new Digital Wars...this really excellent book builds on Arthur's journalistic work over the last 25 years, and combines deep insights about the evolution of these companies with fascinating interviews with people who have been involved from the inside in their evolution. Do get hold of a copy and read it." (Tim Unwin, Chief Executive Officer of the Commonwealth Telecommunications Organisation (CTO) and UNESCO Chair in ICT4D at Royal Holloway, University of London)

Book Description

Apple, Google and Microsoft are part of people's lives around the world; millions depend on their products and services

Examines new information that has come to light since Steve Jobs' death, including how he opposed the idea of apps for the iPhone for months and his threats against Eric Schmidt of Google over Android's mobile software

Written by the technology editor at the Guardian who has a huge following online and in print

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Top Customer Reviews

3.0 out of 5 starsAn interesting read that barely scratches the surface of digital
By Arynth VINE VOICE on 5 Jan. 2014
Format: Kindle Edition
This is a decent overview of some of the biggest events to happen across the digital space in the last 20 years focusing mostly on search and mobile and the three big Western players in the space. It's an interesting account and Arthur puts forward some interesting interpretations - tainted a little at the beginning by relying on Malcolm Gladwell as authoritative on personalities - applied seemingly at random through the narrative.

Well, it seems random partly because the narrative itself is quite random. Roughly chronological, it focuses on a couple of big themes (search and mobile), missed opportunities etc. It's basically a flimsy framework with some very interesting nuggets - many of which are already fairly widespread, eg in the Jobs biographies - attached, though Arthur's experience in tech journalism comes to the fore with several stories from his career lacing the narrative.

This is well-written and a good read. It does feel somewhat piecemeal and it's a shame, because this writing style along with deeper research and some further analytical thought could have made for a very good overview of digital as a whole (not focused on Microsoft, Google and Apple) over the last couple of decades. Missed opportunity.

A further annoyance is that by relying on these three companies, a lot of international development in digital has been ignored. China in the last 6 or 7 years, parallel with the development of the iPhone, has made huge leaps in digital. No mention of the massive app install base in China. No mention of the absolutely huge market as yet still properly tapped by Apple and Google (for financial and ethical reasons) and Microsoft (for copyright reasons). This book would have been worthy of an extra star for throwing a Baidu or Xiaomi into the mix instead of a throwaway comment about custom Android builds.

As a result, the book feels extremely lacking. Still, very much worth a read. Just make sure you do it on a Kindle ;)
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1.0 out of 5 starsBiased and severely lacking depth
By Mr B Rolfe on 16 Mar. 2014
Format: Paperback
As a regular reader of Charles articles elsewhere, I picked up the book with a certain trepidation.

Despite being a technology editor for a national newspaper, Charles appears to have little interest in Technology in general, just a very narrow focus which, without the checks and balances of a national newspaper to restrain him, turn this book in to a mish-mash as preconceived prejudices, factual inaccuracies and cherry-picked supporting data.

Some of the arguments he puts forward are simply absurd, a particular 'highlight' is the Post-PC section.
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1.0 out of 5 starsAverage fare from a poor technology editor
By Sidhartha on 14 July 2012
Format: Paperback
First thing you need to know is that this is written by the technology editor of the Guardian. I should have known better, because I've read enough of his substandard journalism to avoid buying this book. Generally his technical knowledge is poor... but worse than this, his bias towards certain companies of the technology fruit variety is well known by all regular readers over at the Guardian website. He's well known for both persistent bias and a poor grasp of technical facts. Sadly this follows him into this book. Save your money, look elsewhere for better material.
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1.0 out of 5 starsAwful Read
By Arthur Dent on 24 Jun. 2012
Format: Paperback
This book was an awful read. Please save your money and don't buy it. Subject matter has been done better by others.
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1.0 out of 5 starsWorst book ever seen about the internet
By Alberto Anzellotti on 25 July 2013
Format: Paperback
I think the author Charles Arthur is one of the biggest ignorants in IT and always wants to speak up about technology trying to sing out of the chorus but in a way that I consider not exactly witty! He misunderstand how the world goes and has no idea of what technology is. This book is a bunch of words glue together.
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5.0 out of 5 starsThe Wars for our Digital Souls
By Dr. Bojan Tunguz TOP 500 REVIEWER on 21 Mar. 2013
Format: Paperback
The last couple of decades, and the more recent years in particular, have seen a remarkable advances and achievements in all fields of consumer technology. Hardly a day passes without a news article about some new breakout gadget, website, or software being launched. The struggle in the market for the hearts and minds of the increasingly tech-savvy and interconnected users is assuming, with only a slight exaggeration, epic proportions. At stake are not only new markets and new product opportunities, but the very nature of how we live, work and interact with each other. And yet, at the core of these "digital wars" are just a handful of companies that exert an oversize influence on the rest of the tech sector. Three of these - Apple, Google, and Microsoft - have by now become the defining and dominant players, and this book explores their rise over the past fifteen years (or in the case of Microsoft a gradual decline and struggle for relevance).

There have been many books written about each one of these three tech giants, but this is the first one that I know of which explores their interactions and strategic maneuvers with the respect to the others. The book is written in a very accessible journalistic style, but it still manages to go in depth when needed explaining certain relevant technological terms and concepts. The author clearly understands the relevant technological trends and the ways that these companies have managed to capitalize on those - or not. Although I am a huge fan of technology and follow these companies and their products much more closely than the average person, this book was still able to provide me with a lot of new information and insights.Read more ›
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